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> Food Testing – Microbiological & Chemistry
> Water & Environmental Analysis
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> Nutritional Testing
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Totally Independent – Truly Global info@eurofins.co.nz | www.eurofins.co.nz
Freephone: 0800 EUROFINS | 0800 387 63467 AUCKLAND | HAMILTON | WELLINGTON | CHRISTCHURCH
FT238
The Commission’s decision was
released in November, and followed
an application by the Infant Nutrition
Council (INC) to extend the restriction
on advertising and marketing that
applied to products for children up to
six months.
INC chief executive Jan Carey
says her organisation believed that
though the restrictions would be
likely to lessen competition
between infant formula makers,
the improved health outcomes that
would flow from it would outweigh
the detriments arising from that.
The commission agreed, ruling that
as well restricting advertising, the
decision included a restriction on
free samples to pregnant women,
mothers of infants, families and
caregivers of infants. In granting
authorisation for the amended
Code, the commission revoked the
2015 Authorisation that covered the
previous form of the Code. The INC
Board has now amended the Code
accordingly.
Carey says the definition of infant
formula in the Code from “A product
represented as a breast-milk
substitute for infants and which
satisfies the nutritional requirements
of infants aged from birth up to
four to six months (Food Standards
Australia New Zealand – Infant
Formula Standard 2.9.1)”, to “Any
food described or sold as an
alternative for human milk for the
feeding of infants up to the age of
twelve months and formulated in
accordance with all relevant clauses
of the Australia New Zealand Food
Standards Code, including Infant
Formula Products Standard 2.9.1.”
was now appropriate.
The INC had worked for some
time on extending the restriction
on advertising and marketing, and
the amendment of the Code brings
that work to an end, she says.
“The Commission’s determination
underlined exactly what the industry
was trying to do – put the health of
babies and mothers first.
“The Commission found that the
public benefits of the arrangement
outweighed the likely detriments from
the reduction in competition…and
we agree. Our stance is supported
by many public health bodies, aligns
with guidance from the World Health
Assembly, and is consistent with
the Ministry of Health’s nutrition
guidelines for infants.
“The industry proactively took this
step because it’s the right thing
to do to support the public health
goals that protect and promote
breastfeeding. Breast milk is the best
nutrition for an infant, but where that
is not always possible, infant formula
is the only suitable substitute.”
The Infant Nutrition Council is
the association for the infant
formula industry in Australia and
New Zealand, with 41 members
producing more than 95% of infant
formula manufactured, sold and
exported here. The association plays
a role in ensuring compliance and
safety in the industry, with members
abiding by a Code of Conduct that
provides direction on industry issues,
food regulations and standards, food
safety issues, conduct and activities.
Members include A2 Milk, Abbott
Nutrition, Bayer, Danone Nutricia,
Fonterra, HJ Heinz, Nestle and
Synlait. Associate members include
Westland, Dairy Goat Co-operative,
New Zealand New Milk, Spring
Sheep Milk and NIG Nutritionals.
www.infantnutritioncouncil.com
NZ INFANT FORMULA
CODE OF PRACTICE
EXTENDS MARKETING
RESTRICTION
The Infant Nutrition Council’s code
of practice for the marketing of infant
formula in New Zealand has been
amended to take account of the
Commerce Commission’s decision to
extend the restriction on marketing to
children up to 12 months of age.
58 ANNUAL DIRECTORY 2019
/www.eurofins.co.nz
/www.eurofins.co.nz
/www.eurofins.co.nz
/www.infantnutritioncouncil.com
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