POWER TO THE HONEY
(ARATAKI)
Thanks to an abundance of Hawke’s Bay
sunlight Arataki Honey will halve its annual
power bill.
The family-owned business, which celebrated
its 75th birthday recently, has invested in a
solar power installation at its production plant
in Havelock North and when it announced the
event Arataki seemed to start a wave of eco
stories through many media channels.
Managers Pam and Rhys Flack said the move
to solar energy is another important step in
Arataki’s commitment towards improving its
environmental footprint.
“Arataki is also making processing changes to
favour daytime power usage, rather than at night
to maximise the benefits of the installation.
“We’re aiming to halve our $50,000 annual
power bill with around seven years payback on
the capital cost,” they said.
Arataki Honey is New Zealand’s most renowned
bee keeping business with over 25,000 hives
and 1.5 billion bees working across the country.
Arataki bees produce over 1000 tonne of honey
for domestic and export markets and Arataki
Honey is New Zealand’s top honey brand.
Arataki Honey is also investing in more
sustainable packaging options and has recently
introduced a cardboard 1kg pot for its most
popular Clover Blend Honey.
Arataki is always looking at ways it can
contribute to environmental sustainability. The
solar power project and the cardboard pack are
two significant steps in our journey says Rhys.
“We can all play a part in working towards a
goal of national carbon neutrality. “The more
industries and businesses that take advantage
of the benefits of solar power, the less demand
on national power generation.”
www.aratakihoneyrotorua.co.nz
IT’S EASY BEING BLUE (BLUEBERRIES NEW ZEALAND)
A very proactive company Blueberries New Zealand Inc (BBNZ) represents the blueberry industry
in New Zealand. The group helps growers promote and develop the local industry, comply with
regulations, and co-ordinate a research and development programme. New Zealand’s blueberry
industry is rapidly expanding. There are 600 hectares planted at present in both the North and South
Islands. BBNZ consists of grower members, exporter members and associate members and aims to
further the interests of all blueberry industry participants. Kiwis ate a record seven million punnets of
fresh locally-grown blueberries last season and are expected to eat even more this summer as the
main season gets underway. Latest supermarket sales data shows Kiwis bought an extra one million
punnets of blueberries (18.3% more) last summer compared to the year before, with total sales now
exceeding $25 million. Blueberries are a superfruit and contain higher antioxidant levels than just
about every other fruit and vegetable. The flavonoid, anthocyanin, gives blueberries their colour and
is the antioxidant with the greatest impact against free-radical damage. www.blueberriesnz.co.nz
UP LIKE KING SALMON
(NEW ZEALAND KING SALMON)
New Zealand King Salmon uses its unique stories of people,
place and pride to create the ultimate salmon experience,
with New Zealand as the backbone for each of its brands.
Ōra King is the company’s unique breed of King salmon.
Aimed at the premium food-service market, Ōra King
is featured on the menus of more than 1000 top
restaurants worldwide. The company’s Regal
Salmon brand is founded on provenance,
and tells the story of the Marlborough
Sounds, where a unique mix of currents,
water quality and temperatures gives
Regal Salmon its flavour, colour, texture
and healthy omega-3 fatty acids.
www.kingsalmon.co.nz
GREAT TACTICS (WHITTAKERS)
Kiwi chocolate giant Whittakers used some clever tactics
when releasing a new flavour range to the public in time
for the Rugby World Cup in Japan. As a proud supporter
of the All Blacks, Whittaker’s celebrated the feast of rugby
with two new limited edition 100g blocks, ‘Home’ and
‘Away’, showcasing signature flavours of New Zealand
and Japan. Holly Whittaker, Whittaker’s marketing
manager, says Whittaker’s was getting in the spirit of
the important year in the rugby calendar. The clever
campaign exposed the great Kiwi chocolate maker to
entirely new markets. That’s some sweet success. www.
whittakers.co.nz
COMPANY
FOCUS
/www.aratakihoneyrotorua.co.nz
/www.blueberriesnz.co.nz
/www.kingsalmon.co.nz
