Make sure it
stays safe
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BioProtective cultures are a natural way to
inhibit spoilage and protect against harmful
pathogens, such as Listeria in food while
keeping food ingredient labels clean.
While there may be strict controls in place
until product leaves the factory brand owners
lose control over product once it leaves their
warehouse. BioProtective cultures have
application beyond traditional fermented meats
or dairy products and can be used in a wide
range of high-risk foods including ready-to-eat
salads and meals, salmon, bacon and ham.
Why was it necessary to
develop this innovation?
Transparency, clean food labels and removing
artificial chemicals and ingredients from
ingredient labels is demanded by healthconscious
consumers around the world.
Nielsen, in 2016 reports that 67% of consumers
in Asia Pacific actively avoid products
containing artificial preservatives.
The devastating impact and deaths caused by
Listeria contamination in food was witnessed
in Australia in 2018, with the tragic rockmelon
outbreak claiming the lives of 6 people and
making many sicker.
The addition of BioProtective cultures to food
provides an additional hurdle to keeping food
safe from Listeria, while also keeping ingredient
labels clean.
How is it applied; how does
it differ to other solutions?
BioProtective cultures are added with the
specific function to protect food against
spoilage or pathogenic bacteria, such as
Listeria. These cultures have been specially
selected from Chr. Hansen’s strain bank of
over 30,000 good bacteria for very specific
properties that enable them to protect food
and provide an additional hurdle to Listeria
contamination.
BioProtective cultures are sprayed onto product
at the time of packing using specially designed
nozzles to ensure that only the smallest amount
of moisture is added and distribution of the
culture is optimised. It then protects the food
in three key ways; by competitive exclusion
against the pathogenic and spoilage bacteria;
by producing metabolites that are bacteriocins
and finally by cell-to-cell signalling ensuring
food safety.
BioProtective cultures help brands keep their
labels clean, while providing additional food
safety assurance. Alternatives to BioProtective
cultures are chemicals, which can be
undesirable to consumers.
Backed by consumer
research
The Chr. Hansen range of BioProtective
cultures is now available in New Zealand to
food manufacturers to keep food safe. Before
launching the products, Chr. Hansen undertook
extensive consumer research through Harvest
Insights to gather information on consumers’
response to seeing cultures on labels, intent to
purchase and understanding of food safety.
With this data in hand and a deep technical
expertise, the company has launched these
products to manufacturers locally and received
a positive response with the first products likely
to be on shelf in the next 6-12 months.
SafePro® bioprotective cultures
are natural food cultures selected
especially to protect meat, salmon
and salads against harmful
pathogens such as Listeria
Learn more at chr-hansen.com
Chr. Hansen Pty Ltd
49 Barry St, Bayswater, VIC 3153
T +61 3 9762 9600
Keep it great !
FTR462
THE NATURAL WAY TO PROTECT
FOOD AGAINST LISTERIA, NOW HERE
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/chr-hansen.com
