I N G R E D I E N T S
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COLOUR OUR WORLD
Colour helps us to make
sense of the world around
us. It is often the first
frontier in the food and
drink purchasing decision.
As consumers become
more focused on improving
their health, they demand
good quality food with a
cleaner label made from
natural ingredients.
In today’s market climate,
food colours frequently take
centre stage both in food
industry and mainstream
media across the globe.
The Southampton study
created an avalanche
of debate, consumer
engagement and food
industry action. Countless
brands and products have
converted, and in response
to customer feedback,
retailers have introduced
proactive policies, removing
artificial colours from their
own brands.
What’s next for
Natural Colours?
While the conversion to
Natural Colours is booming
in emerging markets, the
next generation, known
as “Colouring Foods” is
gathering momentum
in mature markets, with
Europe leading the way.
This category of food
colouring options appeals
to innovative manufacturers
looking for differentiation
and to tell a story of
transparency.
Colouring Foods are food
ingredients with colouring
properties and as such
can be labelled simply as
the food ingredient on the
ingredient list.
These are concentrates of
fruits, vegetables, herbs
and spices.
Global natural colour
company, Chr. Hansen
offer an extensive range
including colouring foods.
There are over 30 shades
within the range across
many applications including
red, yellow, orange,
green, blue and purple.
Some examples include:
Safflower Concentrate,
Red Radish Concentrate,
Paprika Concentrate, Black
Carrot Juice Concentrates
and Sweet Potato
Concentrate.
Backed by Research
Global consumer research
conducted by Chr. Hansen
has demonstrated the
importance of natural
colours and clean
label solutions as the
food industry evolves.
Consumers will use five
value drivers (tasty, healthy,
convenient, authentic,
and safe) to make food
purchases and choices
and importantly it will be
the consumers’ pursuit of
real food and the constant
negotiation among the
five value drivers and the
dilemmas and trade-offs
they involve. Natural
colours and colouring foods
can help food and beverage
companies address
these dilemmas and be
successful in this rapidly
changing market.
Take your
imagination,
add our
innovation
and together
we deliver the
products with
true added
value!
Gluten free
Gluten free mixes for all
applications. Your recipe
or ours, we strive for
excellence.
Dry Products
Wide range of dry ingredient
manufacturing. Includes
customer specific blending
requirements.
Liquid Products
Specialised liquid blending
including homogenisation,
shear mixing and alcohol
based blends
Research &
Development
Our R&D team will take an
idea and through innovation
will add value for all.
Packaging
Innovation and presentation:
a winning formula.
For enquiries please call: 09 915 1888
or email: sales@profileproducts.co.nz
www.profileproducts.co.nz
FT485
Here at Profile Products we believe in creating products
that enliven palates and spark the imagination! With our
consummate dedication to excellence, we use only natural
ingredients to produce delicious flavourings, functional
ingredient blends and innovative customer specific products.
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