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www.foodtechnology.co.nz 11
YEAH NAH
My Food Bag has given German-multinational corporation HelloFresh a
lesson in how Kiwis roll after the global bigwigs threatened legal action over
use of the word ‘hello’. The Kiwi company – founded and directed by Cecilia
Robinson – has received a ‘cease and desist’ letter from HelloFresh, instructing
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it to stop using the word ‘Hello’ in marketing Fresh Start with Nadia and
threatening its global law firm Bird & Bird as the next step. A bemused Robinson
says “Who would’ve thought a simple ‘hello’ could get you in so much
trouble? This is a word we have used in our communications with customers
since we first launched and we will continue to do so.” My Food Bag has
penned a friendly note kindly telling its mates in Deutschland to jog on:
Kia ora Herr Griesel and Herr Ries,
Greetings from Aotearoa. We don’t often get heavyweight German multinational
corporations taking the time to write to us Kiwis. Ka pai. It’s pretty
cool that you’ve heard of our awesome Fresh Start programme down here in
NZ. What’s not cool is you fellas trying to stop us saying ‘hello’ to our Fresh
Start family. That’s just not the Kiwi way. In fact, we thought you guys must
be pulling our leg?! Down here in God’s Own, all of us have the right to say
hello, kia ora or g’day. Just ask Winston. It sounds like something is weighing
on your mind, so we’re sending you our Hello Fresh Start pack, so you can
kick start your health goals and say hello to a new you. So in short we’ve
decided “yeah, nah”, and we wish you fellas a good day. Otherwise our
lawyers, Gumboot & Gumboot are always good for a yarn. They’re top draw
red bands.
Haere rā,
The My Food Bag Family
/www.foodtechnology.co.nz
