EXTENDED CONTENT
LABELS (ECL) FOR
CREATIVE PACKAGING
SOLUTIONS
Your product has 2.6 seconds
to catch the attention of your
potential customer.
CROXSONS CREATE STANDOUT GLASS
BOTTLE FOR NEW ZEALAND CREAMERY
Lewis Road Creamery
is a New Zealand
based dairy producer,
famed for marrying
the reinstatement of traditional
dairy production, with forward
thinking, ethical decisionmaking.
They have enlisted
leading glass packaging
company, Croxsons, with the
task of introducing a glass
bottle to their dairy liqueur
product range.
Croxsons created a bespoke
700ml glass bottle to be used
for Lewis Road’s ‘Kahlúa
Cream – a coffee cream
liqueur. The concept was
adapted from an aluminum
bottle previously used by the
company.
The Lewis Road ethos is
about doing things right,
with a focus on sustainable
packaging. Currently all their
1.5L and 750ml milk bottles
are made with 100% recycled
plastic packaging, which can
keep being recycled after
use. They are considering
alternatives that will reduce
their use of plastic, so
Croxsons’ glass bottles could
become the catalyst for more
change.
Croxsons needed to match
the baseline design of Lewis
Road’s plastic bottles in
a glass equivalent, and
improve the quality of the
embossment. The bottles
were sprayed gold, reflecting
a high value product whilst
also providing the liquid with
UV protection. The result is
a standout, contemporary
product that is still on brand
with the rest of the range.
A 33mm GPI closure, in a
special pantone gold, was
specifically produced for
this project. This spec was
chosen for its easy application
properties, comprehensive
printing capabilities, and a
well-proportioned mouth
opening for the size of the
bottle.
Croxsons’ James Croxson
said: “In terms of delivery,
we really pushed the limits of
what is possible. Within fortyeight
hours of starting the
project, there was a concept
and a drawing - which were
signed off within another
thirty-six hours. The bottles
were manufactured within nine
weeks, despite considerable
hurdles with production
and shipping. Regardless
of the set backs, this is still
a fantastic achievement in
terms of turnaround time,
which impressed the client
immensely.”
Croxsons were able to add
value to the concept by
including the Lewis Road
Creamery trademarked cow
emblem to the base of the
bottle - an inventive yet
simple way of creating a more
premium product.
James Croxson adds: “We
are delighted to make a
connection with such an
innovative brand, and we are
looking forward to continuing
the relationship by developing
other product lines in the
future.”
PA C K A G I N G
Retain space for marketing impact while
providing extra content, information and
adding value by using Extended Content
Labels (ECLs).
Enter the increasing demands on label space
for legal and regulatory requirements. Your
product isn’t getting any larger, so how do you
maintain shelf appeal, get messaging across
and meet regulatory requirements?
For many consumer product groups the answer
is extended content labels (ECL).
Extended content labels are completely
customisable, provide dramatically more
content area and ensure information is easy to
read, readily accessible and does not crowd
your important brand messages.
For more information contact Kiwi Labels on
(03) 384 2903 or visit www.kiwilabels.co.nz.
32 MARCH 2019
/www.kiwilabels.co.nz
