PA C K A G I N G
IT’S NOT ABOUT SMASHED AVO
Gen Z unclocked at AUSPAK
In just six years, Generation Z will
comprise more than a quarter of
the Australian workforce.
Born between 1995 -2009,
making them between the ages of
8 and 22 now, Gen Z are not mini
Millennials, and have some quite
different characteristics to their older
counterparts.
‘How to attract and retain this next
generation in the workforce’ will be
at the core of the NextGen Breakfast
Forum on Friday 29 March, says
Mark Dingley, chairman of the
Australian Packaging & Processing
Machinery Association (APPMA),
which is presenting the innovative
event as part of Packaging and
Processing Week 2019.
“With manufacturing’s fundamental
economic conditions improving,
having the right skilled workforce
in place will be critical to business
success. Attracting the next
generation into your workforce is
the first step. The second is clearly
retaining and motivating them, so
your business gains maximum value
from their unique skills set.”
Speakers at the NextGen
Breakfast Forum are businessleadership
experts drawn from
different industries. All are from
organisations leading the way on
best practice around utilising the
next generation in the workplace.
Mr Dingley says, “Part of the forum
is a discussion panel, so with the
speaker diversity and expertise, this
session will bring some great insight
into what makes Gen Z ‘tick’. The
panel will bring deep awareness
about this next generation’s
employment expectations,
motivations and goals, counteracting
the comments we often hear in the
media that the younger generations
are more interested in smashedavocado
toast than in developing a
solid job and career”.
Speakers include:
Host David Willey, who has worked
with some of the world’s biggest
brands and is the founder of
Growth Tank, an organisation that
specialises in understanding Gen Z
and Millennials.
Peter Hammer, md of Marketing
Scientist Group, who works with
some of Asia Pacific’s largest
media and marketing businesses,
helping them make evidencebased
decisions to drive growth.
He conducts regular research
on younger generations around
advertising, media consumption,
lifestyle insights and spending
habits.
Nick Randall, chief revenue officer
of TRIBE, a self-serve app that
connects micro-influencers with
leading brands, creating powerful
one-to-one campaigns. Nick is
an experienced business leader
with more than 20 years in senior
30 MARCH 2019