FTR439
I N G R E D I E N T S
www.foodtechnology.co.nz 55
BUTTERFLY PEA
RESURGING IN
APAC REGION, SAYS
GLOBALDATA
Butterfly Pea Flower of deep blue flowering
plant, known as Clitoria ternatea, native to
Asia Pacific (APAC), is gaining traction for its
purported nutritive and high medicinal value in
the region, catering to the evolving consumer
demand for its clean-label properties.
Generally known as
Asian pigeonwings,
this flower provides
a varied opportunity
to the food and beverage
manufacturers and cosmeticsmakers
for being an innovative
ingredient and developing new
range of functional offerings,
says GlobalData, a leading data
and analytics company.
According to GlobalData’s 2018
Q4 Consumer Survey, in a bid
to manage their health and
appearance, consumers are
becoming choosier about what
goes into their diet, with 65%
of APAC consumers always
or often choosing products or
services that are beneficial for
their health.
Namrata Sain, consumer insights
analyst at GlobalData, says:
“The ability of butterfly pea
flowers to imbue a vivid hue
and also being a superfood
is pushing the consumers to
embrace it to better balance
their nutrient consumption to
enhance their health, vitality, or
appearance and ward off acute
diseases.”
However, plant-based colours
can help manufacturers align
their products closely with
consumer perceptions of using
ethical products as revealed
by GlobalData’s 2018 global
survey, and comply with
stringent regulatory standards.
Therefore, by virtue of being a
botanical source of blue, violet,
and magenta colours, butterfly
pea flowers are gaining demand
among brands switching to
natural colours.
/www.foodtechnology.co.nz
