JUICE UP YOUR
FOOD AND DRINK
WITH CLEAN-LABEL
COLOURS
First impressions count – and
colour is crucial. It communicates
quality, taste and freshness, often
determining whether products are
bought or left on the shelf. It even
influences product enjoyment,
transforming perceptions of taste,
sweetness and flavor intensity.
Selecting the right shade is vital
– but shoppers also increasingly
demand products with clean
ingredient lists. Nielsen research
shows 61% of consumers
worldwide now try to avoid artificial
colours. Even so-called ‘natural’
colours fall short of expectations.
These natural additives are
processed using chemicals and
some are derived from sources
such as insects.
For truly widespread consumer
acceptance, Exberry colouring
foods offer an ideal solution.
They’re made from fruit, vegetables
and plants using only gentle
physical processes like chopping
and boiling – and never chemical
solvents.
“With raw materials such as
carrots, blueberries and turmeric,
we’re often asked how we can
guarantee consistent color
performance. The answer lies in
our vertically integrated supply
chain, which allows us to provide
customers with reassurances over
quality and security of supply. We
quickly process or freeze our raw
materials after harvesting, ensuring
optimized color quality, and blend
42 JUNE 2020
our processed concentrates to
deliver consistency in terms of
shade and intensity,” says Victor
Foo, general manager of GNT
Singapore.
With more than 400 Exberry
shades available, the possibilities
are almost limitless.
By adding colouring foods to juices
or smoothies, for example, it can
boost their shade so they look truly
appetizing throughout the shelf
life. For a red or purple juice drink,
Exberry shades might be sourced
from materials such as beetroot,
radish or blackcurrant, offering
a clean-label replacement for
colourants like carmine, allura red
and azorubine.
“Our colouring foods are suitable
for almost any application, from
powdered drink mixes and dairy to
confectionery and bakery. They’re
available in powders and liquids,
while we also offer oil-dispersible
and organic options.
“Whatever your requirements,
we can help you make the
switch to Exberry. Through our
local distributor Invita, we offer
advice on storage, handling,
dosing, processing, labeling and
formulating, making the move to
clean-label colours as easy as
possible.”
To find out more, contact info@
gnt-group.com or local distributor
Invita enquiry@invita.co.nz.
FTR506
I N G R E D I E N T S
/gnt-group.com
link
