
 
        
         
		SPECIAL FEATURE: IN PIPELINE CREATE CLEAN  
 Sealed Air 
 accepts 2025 plastics circularity challenge 
 We've seen lots of change in recent times and despite the uncertainty,  
 change also means opportunities for new discoveries and new ways. 
 The road to 2025 and  
 plastics circularity  
 is much the same; a  
 journey that allows  
 Sealed Air to grow  
 and discover.  
 “What lies ahead with our plastics  
 pledge is truly exciting. But as  
 we pioneer our way to plastics  
 circularity, we can’t afford to detour  
 from the great sustainability inroads  
 packaging has enabled so far,”  
 says Alan Adams, Sealed Air’s  
 director sustainability (APAC). 
    
 and processing waste. 
 Customers have witnessed step  
 changes in their operations when  
 making the switch to solutions  
 that drive sustainable profits.  
 Solutions including Cryovac brand  
 Darfresh on tray has enabled meat  
 processors to extend shelf life up to  
 35 days and for poultry processors,  
 this solution has also enabled a  
 shelf life extension of 25%, vs  
 MAP. What’s more, its zero scrap  
 packaging platform eliminates  
 film scrap, enabling processors  
 It’s about protection  
 and solving customers’  
 critical packaging  
 challenges. 
 Close to its heart, Sealed Air’s  
 packaging portfolio enables a  
 processing and distribution value  
 chain that is efficient and less  
 wasteful. Across Australia and New  
 Zealand’s food and e-commerce  
 supply chain, the adoption of new  
 packaging formats has enabled a  
 significant reduction in food, goods  
 to reduce packaging use by 40%  
 while diverting less processing  
 scrap to landfill. 
 “The waste hierarchy philosophy  
 is well entrenched in how we work  
 and it starts by using less materials  
 to begin with,” comments Alan  
 Adams. “In doing so, you demand  
 less from the supply chain and  
 drive efficiency for end of life  
 outcomes. Think about Sealed Air’s  
 pad-less Cryovac brand HydroLoQ  
 tray. The tray design retains and  
 contains product purge and  
 12 JUNE 2020