ANTI-POLLUTION FOOD, DRINK AN
EMERGING, LUCRATIVE SEGMENT
Anti-pollution has the potential to
become an on-trend and highly
lucrative product claim in the food
and drinks sector. Against this
Consumer Survey, environmental
concerns are at the forefront of
consumers’ minds, with 32%
of Asian consumers saying that
their buying decision is often
based on how the world around
them is changing while 33%
and 38% of Indian and Chinese
consumers, respectively, believe
that ‘living an ethical and
sustainable lifestyle’ is important
or very important to their
wellbeing.
“In a scenario driven by alarming
air pollution levels, heightened
consumer awareness and
advances in nutritional science,
there is an opportunity for
food and drinks manufacturers
to target the effects of poor
air quality. Food and drinks
currently occupy the initial stage
of anti-pollution claims, which
focus primarily on emphasizing
‘clean’ formulations and implying
purity,” says the company.
RJS IS BACKING
BLACK
Sensors
WARRANTY
www.ifm.com/nz • Ph: 0800 289 436
OPTICAL SAFETY SYSTEMS INDUCTIVE
INDICATION NETWORKING POWER SUPPLY
TEMPERATURE FLOW PRESSURE
ifm have the most comprehensive range of
industrial digital sensors and IO-Link connection
technology, available today, ex-stock NZ!
ifm technology is used globally in the most
advanced F&B factories. German quality -
supported by local engineers.
Interested to know more? Give us a call.
years
on ifm products
Order 24/7
ifm_F&B_Advert_Half Page_March_2019.indd 2 1/04/19 8:38 PM
FT633B
backdrop, manufacturers must
act quickly to capitalise on the
opportunity and take credible steps
to actually address the issue of
pollution, rather than
simply profit from its
existence, says
GlobalData, a
leading data
and analytics
company.
According to
GlobalData’s
2018 Q4
RJ’s licorice is backing black
this Rugby World Cup with the
introduction of decadent All
Blacksorts to their vast confectionery
portfolio for a limited time.
RJs famous black fondant,
intertwined with classic, original
black licorice makes for an iconic
chunk of confectionery to snack on
whilst supporting the boys in black.
Decadent notes of coconut and
world famous black licorice pair for
a twist on RJs authentic, original
licorice allsort recipe.
www.foodtechnology.co.nz 17
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/www.foodtechnology.co.nz
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