total pack costs and transport costs
of poultry.
Additionally, aluminium trays are
suitable for use with hermetic
seal machines and gas flushing
techniques allowing for shelf-life
extension of poultry products if
required. Gas flushing techniques,
also known as modified atmosphere
packaging (MAP), are a carefully
controlled blend of different gases
used in air tight packaging to
increase the shelf life of food.
Typically, this is used with plastic
trays or smoothwall foil trays.
For the consumers, they see
versatility from a different angle.
Poultry products that can be frozen,
cooked on a direct flame and put on
the table, all in the same container,
are ideal.
Market analysis
The future of poultry packaging will
marry consumer convenience with
shelf-life extension. Advanta saw a
gap in the market for an aluminium
poultry tray alternative whereby the
consumer peels away the skin pack
film and puts the tray straight into
the oven. The company has since
launched the poultry vacuum pack
smoothwall tray…the consumer
simply peels off the plastic skin
surrounding the poultry, revealing
the whole chicken in a foil tray,
and placing it in the oven. This
combination brings the extended life
from the skin pack plastic, and the
convenience of the foil tray, ready
to be put in the oven and onto the
table.
Consumer demand for convenience
and retailer’s requirements for
longer shelf-life is refocusing the
priorities in poultry food packaging.
As consumption of poultry products
continues to grow, packaging
manufacturers must ensure their
packaging is fit for purpose in this
sector.
Whether you’re in Australasia, North
America or Europe, consumer
preferences will continue to drive
changes in packaging, across all
poultry divisions. Packaging may
take on new forms over the next
decade, as long as consumer
demands are embraced.
Advanta is one of the leading foil
food container manufacturers
in Europe. The company
headquarters in the UK is
purpose-built and establishes
new standards for the whole
packaging industry. The business
operates globally and is able to
offer regional support in Australia,
Asia, South America, Africa and
the USA. www.advantapack.com
DAIRY FARMERS
FARMERS FLOCK
Synlait has signed up its first Waikato dairy
farmers who will supply Synlait Pokeno for
the 2019/2020 season.
Chief executive Leon Clement says the milk
procurement team has received warm welcomes and a
positive response from Waikato dairy farmers and rural
professionals, particularly for its Lead with Pride programme
that awards farmers for environmental work, animal health
and welfare, milk quality and social responsibility. However,
the company is still keen to hear from Waikato farmers within
150km of Pokeno. National milk supply manager David
Williams says he is also looking for a2 milk and winter milk,
although farms do not need as yet to be a2 or have winter
milk to supply. Milk supplied by Waikato dairy farmers will be
processed at Synlait’s Pokeno site, currently being built on
McDonald Rd. The build is on-track, with the first nutritional
spray dryer expected to be ready for the 2019/2020 season.
Once commissioned, the dryer will be capable of producing
up to 45,000 metric tonnes of nutritional powders each
year, including infant-grade skim milk, whole milk and infant
formula base powders. www.sinlait.com
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/www.advantapack.com
/www.sinlait.com
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