BREAKING NEWS 
 www.foodtechnology.co.nz 3 
 EDITOR'S NOTE 
 Welcome to 2019, another year bound to  
 be filled with success and – without doubt  
 – drama. On top of the pile is Brexit – will  
 they, won’t they – and we’ve commissioned  
 a Kiwi expert to tell us what to expect (see  
 below). There’s plenty to read this month… 
 new food tampering laws mooted, Westland’s  
 dairy industry celebrating 150 years, what’s  
 smokin’ down Taranaki way, Maori culture  
 being abused in product branding and  
 opening factories up to public tours.  
 It has been a pleasure editing this magazine  
 for more than three years. Any further  
 correspondence please email Greg Robertson  
 on greg@hayleymedia.com. 
 Have a great February. 
 Kathryn Calvert 
 Editor NZ FOODTechnology 
 Amid the political chaos and economic vagaries  
 accompanying the UK’s difficult withdrawal  
 from the EU, there’s one absolute certainty for  
 New Zealand and others like us – new FTAs  
 are the best means of ensuring continuity and  
 growth in trade with that part of the world. In  
 the UK, the terms of any Brexit agreement that  
 could win Parliamentary support have proved  
 exceptionally allusive. A ‘no deal’ Brexit has  
 looked increasingly likely over the months,  
 this heightening the chaos and uncertainty  
 around the UK’s relationship with Europe  
 even more. The Economist - among others -  
 has predicted an extension of the March 29  
 deadline – surely there is no real downside to  
 that – and an eventual acceptance that Brexit  
 cannot be negotiated into one all-encompassing  
 agreement between the UK and the EU.  
 Whatever the political and diplomatic outcome,  
 there are certainly big implications for New  
 Zealand’s $6 billion export trade with Europe,  
 this including $1.5 billion into the UK largely  
 in the form of meat and wine. The UK was our  
 sixth largest export market in the latest year.  
 Obvious questions arise from the prospect of  
 sharp contraction in trade flows between the  
 UK and the EU. British lamb producers send  
 some 65,000 tonnes of product to Europe  
 each year: What happens to demand for  
 New Zealand lamb in the UK if that tonnage  
 goes, instead, onto the domestic market? Are  
 there sudden new demands for New Zealand  
 consumer products in the EU?  What happens  
 to this country’s Europe-bound exports which  
 travel via the UK?  The biggest concern for  
 all is the risk of recession triggered by major  
 trade disruptions within and between the UK  
 and the EU – this being most likely under a ‘no  
 deal’ scenario – which knock down consumer  
 spending, confidence and employment. New  
 Zealand food exporters are forever exposed  
 to economic cycles in major export markets.  
 Any deep or prolonged recession is always to  
 be dreaded. The call for FTA is hardly new, of  
 course.  New Zealand began talks with the EU  
 on exactly this last June. And shortly after, the  
 UK Government announced its intention to give  
 priority to negotiating FTAs with New Zealand,  
 Australia and the United States in the post-Brexit  
 era. Over recent months, officials in Wellington  
 have a run public consultation exercise on  
 what people expect from an FTA with the UK.  
 According to Trade Minister David Parker,  
 “our shared history, similar legal structures  
 and openness to trade mean a high quality,  
 comprehensive and progressive free trade  
 agreement is a natural next step after Brexit.” In  
 fact, getting FTAs with as many other countries  
 as possible is today the proverbial ‘no brainer’  
 for open, trading nations like New Zealand. But  
 Brexit, and its myriad uncertainties, does add a  
 whole lot more urgency to whatever engagement  
 we can get with Brussels and London.  FTAs  
 are a natural counter-weight to mounting risks  
 of trade disruption and recession in the UK and  
 Europe. There are other counter-weights as  
 well – and these are worth remembering in early  
 2019 lest we worry too much about political  
 chaos at Westminster, and television images of  
 people pushing and shoving on the streets of  
 England. Britain and Europe do remain heavily  
 locked into the world’s wider trading systems  
 – both the World Trade Organisation rules for  
 promoting fair and competitive trade between  
 160 nations and the many rules and processes  
 long agreed across borders by industries and  
 businesses who operate today’s indispensable  
 global supply chains.  GS1’s global standards for  
 item identification, data sharing and e-commerce  
 are one example of the less-obvious counter-  
 weights at work in trading systems. The UK  
 Government acknowledges the importance  
 of individual business relationships across its  
 borders and into the EU with official guidance on  
 a website, https://euexitbusiness.campaign. 
 gov.uk. That’s one of the ways any New Zealand  
 exporter or importer can stay better informed. In  
 truth, Brexit might eventually favour our trading  
 fortunes with both the UK and Europe.  It will  
 depend on how any Brexit deal, or no deal,  
 plays out in those economies and on the FTA  
 successes of clever Kiwi trade negotiators.  
 History suggests they might do us proud.  
 In 1973 when Britain found its way into the  
 European Economic Community – get the irony  
 – New Zealand is recorded as having negotiated  
 the best trading terms it possibly could for  
 the years thereafter. What’s more, it spurred  
 the diversification of our export markets which  
 has long since laid the foundation for today’s  
 relatively resilient and prosperous economy.  
 www.gs1nz.org 
 Brexit 
 Calling New Zealand’s best trade negotiators!  We need to forge  
 free trade agreements (FTAs) with both the United Kingdom and the  
 European Union as soon possible after Brexit (although no-one really  
 knows when that will be), says GS1 New Zealand’s Gary Hartley. 
 
				
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