DRINKtech NEW ZEALAND
Misty Cove says wine lovers
need to ditch the snob factor
of a classic bottle or glass, and
embrace the Kiwi lifestyle with
wine in a can. Founder Andrew
Bailey admits his company
likes to push boundaries,
making wine more accessible,
challenging conventions and
producing Misty Music events.
“We see them as a great way
to create awesome experiences
for our customers whilst
showcasing our award-winning
range of wines, available across
two garden bar locations for
the duration of February
and March (in Auckland and
Christchurch),” Bailey says.
The company is the first in the
country to produce on-premise
wine in a can, with its creatively
characterised cans.
www.mistycovewines.com
www.foodtechnology.co.nz 45
NEW DRINK
ON THE BLOCK
Auckland couple Jo and Aaron Taylor woke up one
day five years ago to the realisation that everything
they were doing, they reckoned, was “lopsided.”
They wanted to be on top
of their game – physically,
mentally and emotionally
– and with four active kids,
two big jobs and a large group
of friends tempting them into
unhealthy decisions daily, that
was pretty hard to do. Today’s
fast-paced world, they decided,
made it easy to get stuck in
that unbalanced rut. “With an
enthusiastic lust for life, it was
too easy to over-indulge,” the
couple says. “And we all know
that over-indulgence hinders
performance, affects mood and
limits our ability to manage
stress.” So the Taylors decided
to change…nothing major or
extreme - just an awareness of
what it takes to be healthy and
balanced. Exercise became habitual
but so too did good nutrition,
and the lightbulb moment
was when they felt all wellness
brands were “boring and didn’t
reflect who we wanted to be.”
So they invented No Ugly, a tonic
that helps to balance the effects
of casual drinking, stress, exercise
or a lack of sleep…and the
Taylors say the key ingredient
is Enzogenzol, an extraction
from Pine Radiata bark that is
a highly active antioxidant with
anti-inflammatory compounds.
Available in two flavours – ginger
and cucumber – the drink
contains 5.5g of sugar per 500ml
along with vitamins, minerals
and electrolytes. The Taylors say
the drink reduces tiredness and
fatigue; promotes normal energy
metabolism, energy production
and energy release from blood;
normal psychological function,
neurological function and nervous
system function; cell protection
from free radical damage;
protection of cells from oxidative
stress; and normal electrolyte
balance. www.nougly.co.nz
So they invented No Ugly, a tonic that helps to balance the
effects of casual drinking, stress, exercise or a lack of sleep…
ONE CAN
AT A TIME
If the idea of canned
wines makes your nose
scrunch up, you might
be surprised to discover
that the genre has taken
the world by storm,
and one unpredictable
New Zealand winery is
a trailblazer along for
the ride.
/www.mistycovewines.com
/www.foodtechnology.co.nz
/www.nougly.co.nz
