PA C K A G I N G
www.foodtechnology.co.nz 39
All Wrapped Up
Food manufacturers cannot underestimate the importance
of selecting the right material to package
their new product lines. If customers are making
a judgement in just 90 seconds based on visual
appearance, you can’t afford to get it wrong.
Selecting plastic results in a product that looks
cheap and will most likely be associated with salt
and fat-heavy microwave meals. Electing something
out of the ordinary, like glass or ceramic, will
look unique — but it will also look expensive.
Aluminium, on the other hand, is a product that
looks high quality, easily facilitates fuss-free
preparation and cooking, is highly recyclable and
reduces food waste.
According to the European Aluminium Foil Association,
Alufoil, the material not only provides
an absolute barrier against moisture, light and
oxygen to keep food fresh for longer, it also saves
far more resources than are consumed in its
production throughout the supply and value chain.
In addition, 75% of all aluminium ever produced
is still in use, thanks to its repeatable recyclability.
By working with a flexible manufacturer, such
as Advanta, manufacturers can create bespoke
packaging designs that suit product requirements
while looking fantastic. This includes creating foil
trays that are uniquely shaped and designed to
ensure the perfect cooked result as well as trays
in a variety of eye-catching colours.
Humans evolved to rely on their eyesight to spot
food on the horizon while hunting or foraging.
Today, we’re not so different. Eating starts with
the eyes…the only thing that has changed is the
evolution of the supermarket. Make sure you
catch people’s attention with packaging that will
make them salivate.
ADVANTA is one of the leading foil container
manufacturers in Europe, with a headquarters
in the United Kingdom.
http://www.advantapack.com
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