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Dress Your Products For Success!
Achieve perfect product positioning with
Labels & Packaging by Wedderburn.
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Wedderburn’s consultative approach and expert knowledge
ensures you receive labelling solutions that work!
9 gorgeous product labels with superior substrates
9 clearly printed barcodes for reliable scanning
9 printed film for food pouches & sachets
9 printed sleeve packaging
9 peel back labels where space is limited
9 printing on continuous media for point of sale wrap
9 huge range of speciality finishes
9 eye catching holographics and foils
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FOIL FACTS
As the old saying goes, ‘we eat first with our
eyes’. It doesn’t really matter who said it first,
because modern science has proven that it is
true. Here, food packaging manufacturer Advanta
export sales manager Miguel Campos explains
how important it is for food manufacturers to
engage consumers with the right packaging.
Various studies have shown
CARTRIDGE INKJET PRINTING
» No mess / no maintenance
» Print on most substrates
» Greater yield / blackness
» Greater “throw” distance
www.foodtechnology.co.nz 37
» Label printing
» High resolution
» Ink saving systems
» Set and forget
Mob: 021 677 577 • e: barney@regalpackaging.co.nz
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REGAL PACKAGING LTD
F444
that humans rely heavily on
their eyes when consuming
food. An academic paper in the Elsevier
journal Brain and Cognition, which
is titled ‘Eating with our eyes: From
visual hunger to digital satiation’, cites
a range of evidence and explores
what this means in the modern world,
where we’re not foraging for the next
meal in the wilderness.
We are currently in an environment
saturated with smart devices, social
media and hundreds of television
channels. The paper, which is jointly
authored by representatives from
Oxford University (UK), Yokohoma
National University (Japan) and the
Imagineering Institute (Malaysia),
highlights how this has sparked new
trends in how we respond to food.
The paper argues that the rise of
‘food porn’ or ‘gastroporn’, alongside
the success of celebrity chefs and
cooking programmes, “has led to
an inevitable exposure to visually
succulent cooking procedures and
beautifully portrayed dishes, often
making use of foods that are less than
healthy.”
Most people reading this will have
been to dinner and either taken a
snap of their meal before tucking in or
waited for their dining companion to
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