PA C K A G I N G
38 MARCH 2018
NEW Technology
No Mess
Ink Jet Coder
XJet Range SEALED INK CARTRIDGE - No Mess
NO MOVING PARTS - Maintenance Free
600 DPI PRINT QUALITY-Bar - coding & Graphics/Logos
LIMITLESS PRINT HEADS - From a Single Controller
CHEAPER INK COST - Long Term Cost of Ownership
We supply:
Label Printers
Labels
Ink Jet Coding Printers
Industrial Thermal Coding Equipment
Thermal Ribbons
Label Design Software
Technical Services & Support
Call us your ONE STOP SHOP
for all coding consumables and equipment
NZ (+64) 9 271 0593 - www.galas.co.nz
AUS (+61) 7 5665 8284 - www.galasolutions.com.au
FT209
• Next generation marking and coding
• Print anything
• Mark and code everything
• Simpli ed extended operation
• Lower cost of ownership
Australia
P: +61 7 5665 8284
M: +61 0421 327 048
E: support@galasolutions.com.au
www.galasolutions.com.au
New Zealand
P: +64 9 271 0593
M: +64 21 915 690
E: support@galas.co.nz
www.galas.co.nz
NEW TECHNOLOGY
FT226
do the same. Social media sites like Instagram have
created an environment in which we’re bombarded
with images of the perfect meal. This results in a
large proportion of the global population seeking
to replicate the effect by creating a visually perfect
meal. This is why it’s so important that packaging
is able to entice consumers with the promise of an
‘Instagrammable dinner’.
Snap and it’s Done
However, the fact is that, while we may want a
gorgeous snap to get those all-important likes, we
do not have the time to spend preparing, cooking
and plating in the busy modern world. According
to an article in The Balance by Steve Johnson, the
average home-cooked meal took 150 minutes to
prepare in the 1940s. Today, ‘home cooked’ takes
less than 30. Demand for easy-to-cook, pre-prepared
or even pre-cooked meals is high, so the pressure
is on for packaging to show the product will deliver
high quality without mess or fuss — and it must do
it quickly, because the need for speed starts long
before we get to the kitchen.
According to research by WebpageFX into the
psychology of colour, people make a subconscious
judgement about a product within 90 seconds of an
initial investigation. On top of this, 93% of people
will choose a product based solely on its visual
appearance. Oh, and if all of this wasn’t enough
pressure, demand is growing for ready meals that
are more nutritious and provide a feeling of being
authentic and home cooked while also being sustainable.
A special report by FoodIngredientsFirst
found that the growing trend for packaging these
products with individual components of the meal
stored in separate compartments has arisen from
this consumer request, allowing for customisation.
The same report cites the zero-waste movement as
one that has created consumer awareness around
sustainability. This incorporates an awareness of the
sustainability of the process of sourcing ingredients
through to the choice of packaging material.
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/www.galas.co.nz
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