FEEDING THE
FURRY FRIEND
$134 BILLION PET FOOD INDUSTRY
Doggy Daily, the pet nutrition startup, has
launched a superfood supplement made
from natural ingredients to target the
multi-billion dollar global pet food industry
while targeting the massive and growing
health-conscious consumer mind.
Created by mother and daughter duo, animal lovers
and NZ fashion royalty, Annah and Sami
Stretton developed the natural remedy after their
beloved boxer Olive was diagnosed with a
tumour.
Harnessing the goodness of natural ingredients like
turmeric, chia, ginger, and more Doggy Daily has
been developed to protect our four-legged friends
from lifestyle diseases, while naturally assisting with,
worming and de-fleaing.
“When Olive developed a mass cell tumour, a form of
cancer, I took it upon myself to research
natural-based remedies known to decrease
inflammation, increase digestion and fight cancer,”
Annah Stretton said.
“The fundamentals of that research led me to create a
natural remedy for Olive in my own kitchen.”
Olive’s health drastically improved after adding this
supplement to her diet; prompting Annah and Sami
to share their superfood mix with fellow dog lovers
everywhere.
As it does for humans, diet plays a huge part in the
overall health and wellbeing of our pets.
A considerable increase in national spending proves
that it’s not only the Stretton’s concerned
about the health needs of their pets. The most recent
report from Companion Animals in New
Zealand suggests national expenditure on products
and services for pets is estimated at $1.8
billion, up from $1.6 billion in 2011.
“Ingredients such as turmeric and other naturally
vitamin and mineral rich foods such as chia
(as a source of essential fatty acids) are rapidly
becoming accepted as a sensible mainstream
idea for pets,” says Dr Heidi Ward-McGrath BVSc.
Depending on the size of your dog, Doggy Daily
recommends ½ - 3 teaspoons sprinkled onto their
food to naturally assist in the reduction of inflammation,
FOOD TRENDS
Doggy Daily
superfood
for pets has
tongues
wagging,
naturally
12 JUNE 2019