WHEN GUT BACTERIA IS GOOD
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Kiwis’ fibre intakes are at crisis levels, with New
Zealand adults falling short of adequate dietary
fibre by about 7g per day on average. That alarming
statistic has concerned the Nutrition Foundation so
much that it has teamed with Kellogg’s to launch
New Zealand’s first ever Gut Bacteria Zoo, in partnership
with Whoa! Studios, to get people up-closeand
personal with the good bacteria living in our
bodies. Nutrition Foundation’s Hannah Eriksen says
fibre is the only food we eat that makes it all the
way to the gut still intact, but some of today’s modern
diets such as Paleo or Keto are making it difficult
for people to make sensible choices. With so much
conflicting information, it’s no wonder that nearly
half of all New Zealanders (46%) feel more confused
than ever when it comes to what foods are truly
‘healthy’. Nearly 60% have been on a regime that
eliminates an entire food group when they have not
being diagnosed with a need to do so. Furthermore,
64% of New Zealanders who have been on a gluten
free diet, admit that they were not diagnosed with
an intolerance. This fibre inadequacy could be having
a major impact on the nation’s gut health, with
fibre and especially grain fibre being an essential
food source for the good bacteria living in our gut -
yet less than half of us (43%) are aware of this fact.
“Grain fibre, like what’s in breakfast cereal, acts
as a food source for the gut, it helps good bacteria
like Bifidobacteria and Lactobacillus to survive and
thrive. That means a healthier gut,” Eriksen says.
The Gut Bacteria Zoo will use animatronic versions
of Bifido (Bifidobacteria), Lacto (Lactobacillus) and
Strepto (Streptococcus) - created by one of the
world’s leading animatronic engineers. “Through the
Kellogg’s Gut Bacteria Zoo, families who visit will
get the chance to learn more about these elusive,
friendly creatures that live within our stomachs and
how we can help take care of them, so that they
can thrive,” Kellogg’s country manager New Zealand
Ben O’Brien says. “With fibre, and especially grain
fibre, a key food source for our gut bacteria, breakfast
cereals are actually a great place to start. We
have 19 different cereals that are either a ‘source of’
or ‘high in’ grain fibre – so there is plenty of choice
to help support your health.”
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