BIGGER HAS MEANT BETTER AS BUSINESS BOOMS
When Machinery House made the decision
to move to new premises at 2 Waiouru Road,
Highbrook, Auckland it came at great expense
and, as with any decision to expand, some
risk. But a little over a year on every post has
been made a winner, none more so than for the
company’s customers.
Space in spades. That’s what Machinery House
now can offer to its customers as the line
of machines spans aisle-after-aisle, allowing
customers to physically engage with the
products they are thinking of purchasing.
“Every machine is on the shop floor,” says
branch manager Miles Donald. Miles explains
that Machinery House now has about $5 million
worth of machines and product in its vast
warehouse too.
“But being bigger isn’t the be end and end all.
What the new premise has allowed us to do
is improve efficiencies too, and that’s a critical
component of the business. Every machine
is checked and tested before it’s put out on
display, so our customer base can be confident
that whatever they buy works – we understand
that downtime isn’t an option.”
The move from its old premises was predicated
on the need to cater for its customers’ desire to
be able to see everything the company stocked
and also to be able to hold greater numbers
of stock and spare parts, Miles says. The old
premise only allowed about a quarter of the
stock to be on show.
“Machinery House has experienced growth
upon growth for the last five years and now
that we’ve settled in here we are truly able
to capitalise on that growth and offer our
customers and extended and unique level of
service,” says Miles.
It’s not simply about the sale with Machinery
House. It’s about that “next level” of business
that Miles describes as entering into a
partnership with a growing customer base.
“Just selling a machine doesn’t work for us
or for our customers,” says Miles. “We have
technicians on site, and the reason for that is
that we can be confident that we are pitching
the right machine for the job to every customer.
If a customer wants to bring in a material they
will use, our technicians will run it through the
machine.
More is on show, and more is being shown,
says Miles, with the products the company
carrying seemingly increasing on a daily nature.
And if they don’t have it, they’ll get it.
“It’s totally about the customer. We can get
things from Australia promptly and we do a
spare parts order weekly."
The scale and product offering is indeed
massive and impressive, but it’s not until a staff
member approaches you that you can taste the
passion for tools.
“They’re all exceptional and very knowledgeable
and continually upskilled to ensure they
offer nothing short of the best advice to every
single customer,” says Miles.
The range that Machinery House offers also
has some flagship machines that are equally as
impressive. The Swift-Cut CNC plasma cutting
table was the talk of the town when shown
at EMEX 2016, now it’s next evolution – The
Swifty – will no doubt grab the same accolades
come showtime this year. The Swifty is a fully
portable, smaller version of the Swift-Cut that
can sit on the back of the ute and be used
directly on site at a job.
“We don’t like to stand still – it’s all about
continual evolution of products, our services,
our staff… if you can do better tomorrow than
what you did today then you are on a path to
continual improvement and with it, success.”
All products are available online too, and that
serves a great purpose, but Miles says to fully
experience what Machinery House has to
offer you should come in store – “decades of
experience in all trades”.
Tel: 09 271 7234,
Visit: www.machineryhouse.co.nz
Selling engineering machinery is not an easy It took many years of quality products and establish our reputation as one of Australia's In 2008, when we set about transferring that researched ways to convince kiwi engineers the same degree of expertise and customer ditch.
New Zealand Engineering News was the obvious message across.
Our research showed that the 10,000 copies engineering decision makers Left: Every machine is checked who and given read the
the technician's seal of approval before being displayed.
quality and consistency.
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40 April 2018
/www.machineryhouse.co.nz