B2B BUYERS
ARE CONSUMERS TOO
B2B buyers conduct extensive research before making a purchase decision. This process demands a platform
that enables rapid access to information on industry regulations, logistics, supply chain challenges, and more.
B2B eCommerce systems
should be enabled to
manage advanced
product configuration,
branded microsites, complex
pricing, global inventory, and quote
workflows.
EFFICIENCY, SPEED, AND
ENHANCED UX
According to a recent study
conducted by Merit, 73% of
millennials surveyed stated that
they were involved in B2B purchase
decisions. As this generation grew
up with modern technology, B2B
eCommerce solutions need to
provide the experiences to which
they are accustomed.
Leading technology and services
distributor, Sektor, made the switch
from an open-source CMS Drupal
system to InsiteCommerce. By
moving to InsiteCommerce, the
company is now able to leverage
fast search functions, and a highly
accessible UI, to meet the demands
of their clients.
This decision resulted in a 30%
reduction in bounce rates (including
mobile bounce rates, which were
reduced by 12%). The company’s inpage
duration experienced a growth
of 17%. Per session engagement
saw a 13% rise in average session
duration.
MANAGE COMPLEX
CLIENT RELATIONSHIPS
In the B2B model, there can also
be multiple decision-makers
(sometimes spread across the
country) who take time to commit.
It’s critical to provide for multiple
pricing strategies, separate
customer groups with customised
pages, and messaging within one
robust platform. While leading
traditional B2C eCommerce
systems can be adapted to meet
the needs of an enterprise audience,
you won’t have all the necessary
functions and features to give your
customers what they want and
achieve your business goals.
It’s essential to have a B2B
eCommerce platform that
seamlessly integrates with other
solutions like CRM, ERP, and PIM.
This approach helps organisations
boost productivity and profits while
lowering overall operational and
overhead costs.
REN410
L O G I S T I C S
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