RMOA BCOH TI NI CE SR Y
COSTEFFICIENT
YALE
UX FORKLIFT DELIVERS ‘SIMPLY
EFFICIENT’ SOLUTIONS
A world leader in forklifts and
warehousing solutions, Yale, is
introducing to Asia-Pacific its new
UX Series of lift trucks for clients
seeking cost-effective material handling
solutions available from a supplier they can
trust with reputable service backup.
The Yale UX Series counterbalance lift trucks,
in six different capacities from 1.5-3.5 tonnes,
provide an attractive option for customers
across many industries who require quality
materials handling equipment but don’t need
advanced functionalities for their tasks.
The value proposition - “Yale – Simply
Efficient” - for the range of diesel or dualfuel
ICE, pallet trucks and stackers offer a
no-nonsense, uncomplicated approach to
materials handling, says Yale.
They provide affordable, reliable and costeffective
handling solutions in applications
where they are required to work intermittently
as required over a working week, typically up
to 4,000 hours a year.
“The new Yale UX Series has been developed
for low-hour applications and is priced
accordingly. It’s uncomplicated design results
in easy operation and service that eliminate
non-core features that add complexity
and unnecessary maintenances costs for
particular applications,” says Hyster-Yale Asia-
Pacific managing director, Tony Fagg.
“The rationale of this “Yale - Simply Efficient”
range has at its core the understanding that, if
your forklift usage is only around four hours a
day, you don’t need a more expensive forklift
that has been designed to handle all day,
every day applications.
“But what such users do
want – and which is
provided by the
new UX range –is
a strong global
brand backed by
a professional dealer
and service network across
Asia-Pacific,” he says. The Yale dealer and
service network is in turn backed by the
global Hyster-Yale Group with, a full product
line of lift trucks in operation across
hundreds of industries worldwide. Yale is
one of the oldest original manufacturers of
lift trucks and warehouse equipment in the
world, having been in the lifting business
for over 140 years.
“The Yale brand – with its “People,
Products, Productivity” tagline – prides
itself on helping customers solve materials
handling challenges with solutions that
individual organisations need, when and
how they need them. This requires the type
of backing provided with the UX Series
throughout Asia-Pacific,” says Mr Fagg.
The Yale dealer and service network
extends across Australia, New Zealand,
Thailand, Malaysia, Vietnam, Indonesia,
Singapore, Philippines, Korea and Taiwan.
EXTENSIVE DESIGN AND TESTING
“What differentiates the UX Series from
other offerings on the market today
is that these trucks are backed by a
network of specially chosen, experienced,
independent distributors, professional
dealers and service providers who offer
a wide range of support services to their
customers,” says Mr Fagg.
44 June 2019