PROFILE OF SUCCESS
Selling engineering machinery is not an easy business.It took many years of quality products and superior establish our reputation as one of Australia's leading In 2008, when we set about transferring that success researched ways to convince kiwi engineers that the same degree of expertise and customer back ditch.
New Zealand Engineering News was the obvious message across.
Our research showed that the 10,000 copies were engineering decision makers who read the magazine quality and consistency.
Buyers have plenty of choice and it is all about showing our potential customers that Machineryhouse and stands behind every machine it sells.
Machineryhouse is not about simply selling a machine “THE SOUTH TALKED, SO WE LISTENED”
New Christchurch facility heralds greater service to the South Island
T he South Island is about to see improved
efficiencies, a greater commitment to the
region, ‘hands-benefits when
on’ choice and many more
Machineryhouse opens its
new 2,300 square metres retail operation.
The premise will open on January 3 and is located
at 85 Falsgrave Street, Waltham, Christchurch.
“We found a lot of our customers were asking,
“When is Machineryhouse coming down?”. They
were saying they need someone down there that
holds a lot of product and has the experience
and the technical advice to not just to sell but
support the product as well,” says Miles Donald of
Machineryhouse.
“People talked… and we listened.” He says that
once the Auckland branch in Highbrook was
fully established – a branch that has gone from
strength-to-strength – the attention turned to
supporting the South Island customer base.
“We fast tracked it. It’s been about eight months
in the making but this will absolutely mean that
our South Island customer have better pricing by
eliminating freight costs as well as being able to go
into the store and touch the product, see what it
is and make an informed decision; it’s also having
our technicians in the South Island to complement
what we sell – so any problems… we are right
there to deal with them,” says Miles.
The exciting development will see a very similar
model to the Auckland branch with a similar layout,
plenty of ‘smalls’ in the cash and carry area, and
ample machinery in the showroom. “We will be
holding plenty of stock so when customers come
in for a piece of kit they can also walk away with it
right then and there.”
Currently, it takes 3-5 days to deliver to the South
Island when someone orders from the Auckland
branch, so the new facility will greatly reduce
the time for a customer to get their tools and
machinery - improving their capacity in terms of
efficiencies.
Experience on-site comes in spades. The all-South
Island staff will be headed by branch manger
Trevor Cassidy-Clark who has had over 30 years’
experience in the engineering industry.
“We are very lucky to have such a qualified person
running the branch and making it a one-stop
destination for all our South Island customers,”
says Miles. “We plan to have six staff initially but
as we grow we will cater to the market. For the
South Island, we see this as a game changer.”
Machineryhouse also has some great news in
terms of product lines. “We have picked up the
agency for Baykal Machinery. Baykal has a very
strong name in press brakes, guillotine, laser and
plasma cutting machines and we have ordered
machines to cover both branches. Baykal is a
European brand that has an undisputed reputation
of quality – it’s high end. Greater choice is always
a focus for Machineryhouse.
“We will be at SouthMach next year so we look
forward to seeing our South Island customers
and working out their requirements so we can
make their business run more efficiently with our
huge range of new machinery to cater for all their
needs,” says Miles.
The new South Island store has a very
similar layout to the Auckland branch –
chocker with product.
24 December 2018
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