KIWI HOT CHOCOLATE SOLD OUT IN
AUSTRALIAN SUPERMARKET ‘FRENZY’
New Zealand Food Technology, 172 x 246 mm, Sleevematic, CC-en21-AZ125 07/19
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An unexpected appearance on a
Sydney mum’s social media feed
has produced a significant sales
boost for a West Auckland beverage
exporter.
Kristin Fisher, who runs a successful
eyebrow sculpting business and has
31,000 Instagram followers posted
her endorsement of the product.
In her post which featured an image
of the 99% sugar free drinking
chocolate Fisher says; “I feel like
I owe this to my people. This
needs to be on my feed. We need
to know what is going on with @
avalanchecoffee…”
The post went on to add that
she could not find the product on
supermarket shelves which sent her
followers on a frenzy to hunt down
the product for themselves.
Paul Tobin and Stefan Marusich
who own Avalanche Coffee say they
had no prior connection with Fisher
and were completely surprised to
see the product selling out overnight
on supermarket shelves around
Australia .
“We understand one of the
supermarket customers has taken
a particular liking to our sugar free
drinking chocolate and innocently
posted her endorsement to her
followers.
“The next day we started getting
a wave of new orders from
dozens of Woolworths and Coles
supermarkets wanting to replenish
their stocks.
“We are told customers have been
going in and buying up any stock
that is left then posting this to their
own pages which is contributing to
the demand.
“The viral success of the post
has been picked up by Australian
news media which is adding to the
shortages,” says Tobin.
The success of the recommendation
has also caught Fisher by surprise
who has since edited her Instagram
bio calling herself ‘Australia’s
number one hot chocolate
influencer!’.
Fisher’s full post says “I feel like I
owe this to my people. This needs
to be on my feed. We need to
know what is going on with @
avalanchecoffee and why are
they on SALE (why. WHY). I’m
starting to get very concerned that
something sinister has happened.
(I’m looking at you Jarrah). So if
anyone has any information on
the whereabouts of my beloved
avalanche hot choc sachets,
please comment on this post so
we can all get some sleep tonight.
#whereforartthou #mybeloved
#jealousyisacursejarrah”
Tobin says they are working
overtime to keep up with the
Australian demand and have been
sending air freight shipments every
day since the post went live.
He says while trans-Tasman
supplies have been depleted, the
product is currently still available in
New Zealand.