3M FOOD SAFETY
LAUNCHES NEXT-DAY
INDICATOR
3M Food Safety has introduced the 3M Petrifilm
Rapid E. coli/Coliform Count Plate, a two-in-one
indicator test that gives customers both an E.
coli and total coliform count in 18-24 hours. In
addition to possessing all of the simple, reliable
and sustainable conveniences that have made the
3M Petrifilm brand a go-to test for decades, the
new plate distinguishes E. coli from other coliform
bacteria in only 18 to 24 hours for a wide variety of
food samples, allowing processors to operate more
efficiently and ship their products sooner. Available
worldwide, the 3M Petrifilm Rapid E. coli/Coliform
Count Plate joins the growing family of 3M Petrifilm
Plates providing rapid results.
“Our aim, always, is to develop highly accurate
tests and technologies that result in less waiting and
increased efficiency for our customers,” 3M Food
Safety marketing manager Chris Somero says. “This
new plate is an all-in-one, easy-to-use chromogenic
solution that can immediately boost productivity and
accelerate their products’ time to market.”
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26 APRIL 2018
Customers from around the world have been
impressed with the 3M Petrifilm Rapid E. coli/
Coliform Count Plate upon seeing a preview,
Somero says. “Customers mentioned they found
it easy to use and that the benefits of not having to
incur the time and hassle of manually preparing agar,
or using special equipment to enumerate were just
some of the advantages of the new plate.”
3M Food Safety, a leader of innovative solutions
that help the food and beverage industries optimise
the quality and safety of their products to enable
consumer protection and improve their bottom
lines, is pursuing a third-party harmonised AOAC/
MicroVal validation (ISO 16140-2 protocol) for its
new technology.
Individuals wishing to order the 3M Petrifilm Rapid
E. coli/Coliform Count Plate, or learn more about
the growing family of rapid 3M Petrifilm tests, can
contact their local sales representative, as well
as call (0800) 808 182 or visit www.3M.com/
foodsafety/RapidPetrifilmSolutions.
Somero says 3M applies science in collaborative
ways to improve lives daily. “With $30 billion
in sales, our 90,000 employees connect with
customers all around the world.” Learn more
about 3M’s creative solutions to the world’s
problems at www.3M.com on Twitter at @3M or
@3MNewsroom.
MICROBIOLOGY FEATURE
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/www.3M.com
