FONTERRA
DO MORE
ON ANIMAL
WELFARE
There’s more to your food,
our science can reveal it.
Cawthron delivers industry leading analytical testing,
reliable results and market changing insight.
• Method development & validation team
• IANZ (ISO) accreditation
• GMP certi ed for Nutraceuticals
• Label claims
• Food safety
• Export certi cation
www.cawthron.org.nz
lab@cawthron.org.nz
FT368
12 APRIL 2018
Implement overheating
technology to increase safety
• Implement condition
monitoring techniques
• Replace/upgrade protection
& switchgear
• Develop predictive
maintenance plans
For more information, visit
nhp-nz.com/more/overheating
77664_NZFOODTECHADV
NHP ELECTRICAL ENGINEERING PRODUCTS
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THE FACTS:
• 47% of ranked companies now
have explicit board or senior
management oversight of farm
animal welfare, a clear indication
of how seriously they regard it;
• 72% of ranked companies have
published formal improvement
objectives for farm animal
welfare;
• 87 companies (79%) on the list
have made commitments on the
crucial issue of avoiding close
confinement in one or more of
the major markets in which they
operate. The most common
corporate commitments relate
to the elimination of cages for
laying hens and the elimination
of sow stalls for mother pigs.
77664_NZFoodTechadv_v2.indd 1 29/08/2017 4:32 PM
Animal cruelty is bad for
business and a recently
released report proves it,
World Animal Protection New Zealand
& Australia senior campaign manager
Ben Pearson says, but Fonterra needs
to rattle its dags.
Fonterra’s ongoing involvement in its
efforts on animal welfare is welcome,
but the company needs to work on
improving its ranking in the Business
Benchmark on Farm Animal Welfare
(BBFAW), Pearson says. The multifaceted
co-operative has been at Tier
4 for the past three years since its first
inclusion in 2015, and Pearson says
the company needs to work towards
improving its ranking to achieve Tier
6 as soon as it can. “We welcome
Fonterra’s involvement and their
efforts on animal welfare,” Pearson
says, “but as one of New Zealand’s
largest companies and a major force
in the global dairy industry across
four continents, we’d like to see the
company make enhanced efforts
to improve its ranking. Instead of
information on farm animal welfare
being spread across CSR reports,
press releases, customer FAQs
and wider discussions about issues
such as food and sustainability, the
BBFAW offers companies a logical
framework for organising corporate
policy, commitment and reporting on
farm animal welfare and for presenting
information in a form that provides
consumer groups and investment
organisations with a robust basis
for engagement with them. The
BBFAW will always encourage better
disclosure of companies’ standards
and encourage others to act. Fonterra
therefore has much to gain by moving
up the benchmark ranks in 2019,”
Pearson says. Now in its sixth year, the
animal welfare report demonstrates
that farm animal welfare is moving
up the corporate agenda; with more
companies responding to growing
consumer and investor demand for
better treatment of animals in their
supply chains. The message is clear:
cruel treatment of farm animals is not
just ethically unacceptable, it is also
bad for business. “Smart businesses
Big business is getting the message, according to
farm animal welfare advocates.
know that consumers and investors
will no longer tolerate cruelty to
farm animals,” Pearson says. “Any
company that has farm animals in
its supply chain needs to develop a
credible animal welfare policy and
have it benchmarked using BBFAW.”
Last year, a record 110 companies
sought a BBFAW ranking; up from
99 in 2016, and including global food
brands such as McDonalds, Pizza Hut
and Starbucks. Many are increasingly
integrating farm animal welfare into
their management and reporting
processes, with recent polling
from the Responsible Investment
Association of Australasia finding that,
of the top three things people want
to avoid investing in, animal cruelty is
number one (69%).
Globally, the BBFAW convenes the
world’s first investor collaboration
on farm animal welfare, which
now has 19 institutional investors
representing more than 1.9 million
trillion pounds in assets under
management.
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