L O G I S T I C S
Deliver Safe Accurate
Overhead Weighing
Weighing ranges from
500 kg x 0.2 kg to 50 ton x 20 kg
For Sales, Service or Scale Calibrations
call 0800 800-379 today.
www.wedderburn.co.nz
enquiries@wedderburn.co.nz
Crane Scales
9 Safety overload protection
9 Remote control options
9 Weight zero, tare and hold functions
9 Various weighing units
9 360 degree swivel hooks
9 Built-in rechargeable batteries
9 High accuracy
9 Robust housing
9 Large LED displays for easy reading
9 RF remote displays for easy viewing.
Ideal if direct sight lines are obscured or
crane scale is positioned a long distance
away from the operator.
FTR499
Furthermore, through
Danone’s Track & Connect
service, consumers and
retailers will eventually be
able to access new data-driven,
personalized after-sales support
and services for its baby formula
brands like Aptamil, Karicare,
Laboratoire Gallia and Nutrilon.
Shoppers will be able to access
this new service through their smart
phones by scanning two QR codes
on baby formula packs. This dual-
QR code packaging innovation will
see one QR code laser printed on
the outer pack as well as a second,
inner QR code laser printed behind
a tamper-resistant seal, which can
only be scanned after purchase.
The dual QR code system will let
shoppers verify the quality and
authenticity of the formula, while
providing a new way for consumers
to connect with the brand for aftersales
support and services.
How Danone’s baby
formula Track &
Connect service will
work
Once the service has been rolled
out, shoppers will scan a QR
code on a baby formula pack to
access a brand page containing
verified information such as
where and when the formula was
manufactured and the product’s
journey through the supply chain.
After purchasing and opening the
sealed pack, shoppers will then be
able to scan a second, inner QR
code – triggering a one-time, initial
message, verifying the product is
authentic.
Ultimately, Danone aims to leverage
this dual-QR code packaging
innovation to introduce customized
after-sale support and services that
consumers value – such as health
and nutrition apps and information,
useful ‘how to’ parenting videos,
and access to customer helplines
or online e-commerce services.
Shoppers would access such
• Track & Connect will
give consumers greater
transparency on baby
formula farm-to-fork
journey while connecting
them to after-sales support
and services
• Dual-QR code packaging
innovation at heart of new
service
• Danone’s Track & Connect
service launched in China
for its Aptamil & Nutrilon
brands and will be rolled
out in 2020 in France,
Germany, Australia and
New Zealand
support and services after opening
their baby formula pack and
scanning the inner QR code. The
Track & Connect service will also
allow Danone and its distributors
and retailers to more easily forecast
consumer demand and consumer
preferences.
This new service is powered by
blockchain, serialisation and
aggregation technology, which
offer a safe and secure method of
storing data and information on
the movement of our baby formula
products through our supply chain.
Danone has combined these
technologies with its dual-QR
code packaging innovation to offer
its unique baby formula Track &
Connect service.
David Boulanger, senior vice
president, operations, Danone
specialised nutrition, said, “We’re
very pleased to be rolling out our
baby formula Track & Connect
service to consumers and
retailers in 2020. Thanks to this
innovation in packaging and data
management, we’ll be able to offer
one of the most comprehensive
traceability services in the baby
formula industry and connect more
closely to our consumers and
retailers to offer them after sales
services they value.”
Danone is initially launching its
baby formula Track & Connect
service in China for its Aptamil
and Nutrilon brands. The company
plans to roll out the service starting
in 2020 in France for its Laboratoire
Gallia brand, and in Germany,
Australia and New Zealand for its
Aptamil and Karicare brands.
DANONE LAUNCHES BABY
FORMULA TRACK & CONNECT
Danone has announced the
launch of its baby formula
Track & Connect service – a
digitally-enabled service
giving consumers and
retailers greater transparency
on the product’s farm-to-fork
journey.
FACT BOX
40 MARCH 2020
/www.wedderburn.co.nz
link
