The Collective prioritises
sustainability by introducing
Following on the success of
the inaugural World’s Best
Vineyards event in London
in 2019, the ceremony will
this year be hosted on 13 July by
Sonoma County Winegrowers in
California. The ceremony recognises
the top 50 vineyards to visit in the
world as selected by a prestigious
voting academy.
Sonoma County, with more than
99% of its vineyards certified
sustainable, is the world’s most
sustainable wine region and a
natural choice for the World’s Best
Vineyard event. Sonoma County
includes 18 AVAs (American
Viticultural Area) which define the
diversity of this renowned wine
region and exhibit a far greater
variety of wine styles and grapes
than you will find in most other
premium wine areas. From the
highly regarded Chardonnay and
Pinot Noir of the Russian River
Valley and Sonoma Coast, to
the dense flavourful Zinfandel of
Dry Creek Valley and distinctive,
approachable Cabernet Sauvignon
of Alexander Valley and Sonoma
Valley, Sonoma County’s range of
geography—valleys to mountains,
coastal ranges to inland benchlands
is superb.
The World’s Best Vineyards Voting
Academy is made up of over 500
leading wine experts, sommeliers,
and travel correspondents from
across the globe under the guidance
of regional Academy Chairs. Each
member of the Academy submits
7 vineyard nominations based on
all the different elements that make
for a rewarding visit for guests,
including quality of tours, ambiance,
cuisine, staff, views, accessibility,
value and reputation. These
nominations are then collated and
converted into the Top 50 list.
World’s Best Vineyards raises
the profile of wine tourism and
encourages wineries to broaden
their networks and enrich their
visitor experience. The winners
will be announced at an exclusive
ceremony on Monday 13 July in
Santa Rosa. Real-time results
will also be available through the
World’s Best Vineyards website, as
well as social media channels.
CALIFORNIA
TO HOST
BEST
VINEYARD
EVENT
recycled packaging
One of New Zealand’s
most innovative food
businesses, The
Collective, is leading
the charge as the first yoghurt
company in New Zealand to
use recycled plastic (rPET) in its
packaging.
As part of a company-wide
sustainability journey to reduce
its environmental impact, The
Collective’s kefir probiotic yoghurt
is the first of its products to hit
the shelves with recycled plastic
packaging.
Angela Lewis, marketing director
at The Collective says: “People
want more environmentally friendly
options and ways to reduce their
own personal impact. This bottle
change aims to reduce the amount
of new plastic created by over 35
tonnes a year.”
Angela adds: “This is the next step
in our sustainability journey, and
we are committed to doing more in
this area. To highlight the change,
we’ve even made the bold move to
update our logo on the bottles to
make it even easier for people to
spot it on shelf.”
The Collective has also partnered
with conservation charity, Trees
That Count, to further reduce
its impact. Trees That Count
was launched in 2016 with one
ambitious goal – to see millions
more native trees planted
throughout the country. Their online
marketplace provides a place for
all New Zealanders to fund or gift
native trees.
Melanie Seyfort, head of marketing
and partnerships at Trees That
Count says: “By working together
with companies like The Collective
we’re able to plant more and
more precious natives around the
country and further reduce carbon
emissions. Every bottle of kefir
probiotic yoghurt purchased, goes
toward this effort.”
Kefir probiotic yoghurts are
available in five flavours:
natural, unsweetened coconut,
boysenberry, blueberry and
mango turmeric. All available in
supermarkets nationwide.
Packaging company Alto, a division
of Pact Group that produces
the bottles, says now that The
Collective has moved to using
recycled plastic in its kefir bottles,
98 tonnes of CO2 emissions will be
saved each year.
GREAT
DAIRY
– NO BULL
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