COVER STORY
“Some suppliers will rush machines
into production and others will take
their time. Because of the short time
frames and the leaps in technology,
they are getting out of sync with
each other. What is impressive this
month is surpassed by another next
month.”
For this reason, Edan and Michelle
wanted to get the latest and most
powerful laser cutter available so that
Hi-Tech could provide faster cutting
speeds and offer superior cut quality
in the thicker market.
Auckland has an array of laser
cutting companies now and last
year there was a noticeable number
of impressive machines arriving
into Auckland. Companies were
investing in the new 8-10 kw laser
cutters and Edan and Michelle
knew that following what others had
done just wouldn’t ‘cut’ it.
“There was no point getting another
8-10 kw laser cutter and competing
on that level. For us, ever since
we started, we have always been
fortunate enough to purchase the
latest technology.”
It was a big step for the company
to branch out to another brand and
Edan says the transition has had a
steep learning curve.
“Brand loyalty had to step aside
for timing and the desire to stay
on top at that point in time, rather
than waiting for the next best thing.
There are some great sheetmetal
companies in Auckland and some
really smart people. They are all
putting in good machines which
means that there is an influx of laser
cutters coming into Auckland. This
new 12kw machine is all about
power. It’s harder to compete against
8 and 10kw machines with a 5 or a
“NOW WE CAN DO JOBS WE’VE NEVER
BEEN ABLE TO LOOK AT BEFORE WHICH
GIVES US THE OPPORTUNITY TO SERVICE
BOTH ENDS OF THE MARKET"
Specialists in precision CNC laser cutting
and high-accuracy press brake folding
Quality Bystronic & Amada equipment capable of producing the following:
• Flat sheet CNC laser cutting from 0.1mm through to 25mm thick (mild steel, stainless steel, aluminium) • High accuracy CNC folding up to 3metres
We are also able to provide the following services to complement your laser cutting needs:
• Flexible design options – from development through to CAD drawings
• Insertion of clinch studs, nuts and standoffs
• Assembly and finishing work • Production welding
8 EMEX Show Issue 2020