COLD-PRESSED RAW
MILK HAS POTENTIAL TO
REVIVE CATEGORY
Australian milk company ‘Made by
Cow’ has recently launched the
world’s first cold-pressed raw milk
using its new patented method
approved by the NSW Food
Authority. The milk has the potential
to prompt a much-needed revival
of the cow’s milk category, says
GlobalData, a leading data and
analytics company.
The merits of consuming
unpasteurised milk are increasingly
being heralded, prompted by the
growing momentum of the natural
movement, which is anchored in
the conviction that natural products
are simply healthier. According to
GlobalData’s 2017 Q4 consumer
survey, 43% of global consumers
associate the term ‘healthy’ with
fresh or raw claims.
Katrina Diamonon, Consumer
Analyst at GlobalData, says: “As
more consumers gravitate towards
plant-based foods, including
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milks, for health and environmental
reasons, there has been a need for
traditional cow’s milk to reposition
itself and make it more relevant to a
new generation of health-conscious
consumers.”
However, raw milk has justifiably
garnered the disapproval of
government and health authorities,
who have warned of the risk of such
products being contaminated with
harmful germs and in turn resulting in
foodborne illnesses.
Diamonon adds: “Made by Cow’s
patented process was approved by
the NSW Food Authority as safe to
drink, which overcomes a crucial
obstacle for raw milk.”
Unlike traditional methods of
milk production, which use heat
pasteurization or homogenisation
that result in the loss of key vitamins,
minerals or fats, Made by Cow uses
a breakthrough method of taking
milk bottled straight from the farm
and then immediately putting it
through a cold high pressure process
to destroy harmful bacteria without
depleting milk’s natural nutrients.
The process is similar to that used in
the production of cold-pressed juice,
which does not require additional
heat or oxygen and thus optimizes
the nutrient level of fruit and
vegetable juices.
Diamonon says: “Cold-pressed raw
milk has the ability to reinvigorate the
category, given the compelling health
benefits of high pressure processing.
This new method of milk processing
may be just what is needed to tip the
balance back in favor of cow’s milk.”
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www.foodtechnology.co.nz 21
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