PA C K A G I N G
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LOCAL LABELLING
Apex Labelling has announced both a strategic
relationship with Australian company Result Group and
the commencement of sales and service supporting
Herma labelling heads to the New Zealand market.
The strategic partnership will see Result
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FT534
Group provide sales and support of
Apex Labelling equipment in Australia
– and vice versa – and Apex managing
director Sam Howe says the deal
will mean quicker turn-around when it comes to
parts and service and, in turn, less downtime for
customers waiting. The German-manufactured
Herma brand is a world-leading manufacturer of
self-adhesive label application systems, and will
sit alongside the New Zealand distributorship for
Gernep rotary labelling machines, which provide
tailor-made solutions for the beverages, foodstuffs,
pharmaceuticals and chemical industries. Howe
says the distribution and servicing agreements
for Gernep and Herma vastly increases choice for
New Zealand product manufacturers. “It could be
from small-scale label applicators to million-dollar
high speed rotary machines and now we can back
that up with the expertise we have in labelling and
local service and support, along with spare parts
on the shelf here in New Zealand.” The rotary
machines are the first such machines Apex has
offered to the New Zealand market and Howe says
the advantage lies in their speed and ability to cope
with the variances in glass bottles and other forms
of packaging and containers. “The addition of these
two brands further strengthens our position in the
New Zealand market and they complement what
we are already producing in-house for our current
customer base. It expands our product range
into the rotary space and everything that entails
for the customer in terms of speed, complexity,
packaging and label types. The technology in these
systems allows you to cater for varying tolerances
in the size of the product being labelled and hold
accuracy. It also allows you to do more complex
things around orientation, dealing with embossing
on bottles and irregular shaped packaging. This
can be particularly useful for brands as they try
to differentiate their product through packaging.”
The addition of the Herma labelling heads will
provide Apex with a selection of stand-alone
label applicators with superior technology that
is affordable, with the potential to integrate the
product into its own custom solutions. The Gernep
machines also use the Herma heads, and the
first of the two companies’ wares to hit the Apex
showroom are the new H400 and Basic models,
suited to standalone labelling applications across
all major manufacturing and industrial sectors.
The benefits to users are robustness, reliability,
price point affordability and access to the latest
technology from Europe, Howe says.
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