FOOD IN ENGINEERING
BIRDSTONE
3D Systems On Demand Manufacturing helps packaging
design firm achieve aesthetic and functional prototypes
with clear SLA 3D printing PROVES
Anyone who has opened a box
enlisted Birdstone, an Australian
of crackers to find the contents
packaging design agency, to
reduced to broken bits and
design an engaging tray insert.
pieces knows first-hand the
Due to the various requirements
consequences of poor packaging.
they needed to balance, multiple
PACKAGING
prototypes were required to
Carman’s, an Australian food
demonstrate the proposed designs
company passionate about
both aesthetically and functionally.
only using the best ingredients,
is mindful of how it delivers
BALANCING CLIENT REQUIREMENTS IN
DESIGN WITH
its products to consumers to
PACKAGING DESIGN
ensure a high-quality experience
before the first bite is ever taken.
The packaging considerations
Therefore, when Carman’s
in play for Carman’s were
launched its new ‘Super Seed
multifaceted: it needed to be easy
& Grain’ Crackers, the food
to open, functional as a serving
CLEAR 3D PRINTED PROTOTYPES
company kept presentation and
vessel, and enable Carman’s
preservation top of mind, and
customers to reclose the container
18 September 2018