64 ANNUAL DIRECTORY 2018 TONY SMALL (INNOCENT PACKAGING) In 2013, Tony Small had an epiphany… So he got to work in his parents’ garage, looking for alternatives to petrochemical-based disposable food packaging – and Innocent Packaging staff in Auckland and Christchurch, the company produces clamshells from wheat straw waste, lines its coffee cups with plants, makes toilet paper from sugarcane waste and bamboo, and recently stopped selling coffee cup lids made from environmentally initially impacted unfavourably on his company’s bottom line. “We see ourselves as an innovative packaging company striving to revolutionise the industry by leading the way.” www.innocentpackaging.co.nz MAT BOGUST (THINK PACKAGING) It wasn’t just the “fame, money and hot chicks” that encouraged award-winning cardboard engineer Mat Bogust to set up his Auckland-based structural packaging design studio in 2010. “It was to rub out sub-standard box templates and send shivers down the spines of blister packs everywhere,” he jokes. Bogust’s pure focus is on delivering solutions to local and global projects both small and large, creating dielines, hand-cut prototypes and fresh thinking. “Form plays a vital part in creating an outstanding piece of packaging and is often overlooked,” he says. “I’m on a quest to put the sexy back into packaging.” In Bogust’s opinion, there’s no excuse for a bad package. “It’s all about the details, and a lot of people packaging their products forget this.” www.thinkpack.co.nz PAUL SCHAAFSMA (INVIVO WINES) what if he could make packaging from plants and plant waste? was born. Now boasting 10 harmful polystyrene that One of the world’s top directors will help Invivo Wines with brand building and standing out from the crowd this year. Schaafsma, who was named man of the year at the Drinks Business Awards two years ago, is the recently appointed international wine importer Broadland Wineries chief executive, and will join Invivo as a non-executive director as it eyes up global growth. Co-founder Tim Lightbourne says the appointment is an “incredible coup” for Invivo, which was set up in 2008 and aims to hit sales worth $25 million by 2020. The company has plans to develop the winery further, as well as launch a new Prosecco as part of its collaboration with British chatshow host Graham Norton. www.invivowines.com CECILIA ROBINSON (MY FOOD BAG) My Food Bag founder Cecilia Robinson topped the 2017 Women of Influence awards for her meal kit delivery service that she started with husband James Robinson, chef Nadia Lim and businesswoman Theresa Gattung in 2013. My Food Bag is now the country’s third largest food retailer, despite not operating any physical shops, and boasts 50,000 customers, 120 employees and projected revenues of more than $135m a year. Robinson, who moved to New Zealand from Sweden when she was 20, says leadership includes the ability to inspire belief in others to do good and change the way the world works. “We wanted to change the way New Zealand eats for creating stronger and healthier communities.” www.robinsonduo.co.nz
FT-Annual Directory 2018-eMag
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