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FT-Annual Directory 2018-eMag

CHOLINE’S BENEFITS ARE AGELESS We are well aware of the essential need for proper amounts of choline in the diets of infants and children to contribute to proper development. It is now clear that choline is essential for everybody. Studies show that 90% of us don’t get enough choline in our diet, and inadequate choline intake is a key issue particularly for those overworked and stressed – these days that means pretty much everyone. As we age further we add the frustrations of memory lapses and seemingly reduced memory capacity. Are those frustrations inevitable? Perhaps. Cause and effect studies are ongoing and there are no definitive answers, but depending on the individual, insufficient dietary choline may play a part. Most of us mistakenly write much of this off to age, not enough rest, and to poor eating habits. While true to a degree, we now understand that choline, or more accurately the lack of choline, can be one of the underlying causes. Choline is an essential nutritional building block, satisfying very specific requirements on its own, as well as enhancing and supporting the function and efficiency of other nutrients including betaine, omega 3, carnitine, 54 ANNUAL DIRECTORY 2018 creatine and B-vitamins. Is choline a magic bullet? IMCD has been partnered with BALCHEM for more than two decades. Now BALCHEM has added another string to its bow! ALBION minerals create chelated minerals which are more bio-active than others in the market place. Ordinary minerals can also accelerate the degradation of vitamin C, vitamin A, and B vitamins. Thanks to their chelated form, they are ionically neutral and do not block the absorption of each other or other nutrients. This ensures that your body obtains the most health benefits from all of the nutrients that you take. The structure of ALBION’s iron chelate – Ferrochel - allows your body’s iron stores to control how much iron is absorbed. When stomach acid breaks an iron salt molecule, electrically charged iron oxidises vitamin E and blocks calcium uptake. Unbound iron further impacts the stomach lining, causing gastric upset. IMCD is proud to bring clients and their consumers the proven clinical benefits of a true chelated mineral. BALCHEM & ALBION together with IMCD: Nutrition at its best! DELICIOUSLY DIFFERENT IMCD Food & Nutrition - your dedicated partner for local expertise. Phone: 0800 425 426 E-mail: Julie Thomas – jthomas@imcd.co.nz or Elke Hansen – ehansen@imcd.co.nz www.imcdgroup.com FT431


FT-Annual Directory 2018-eMag
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