WINE ACHIEVEMENT 44 ANNUAL DIRECTORY 2018 Innovative wine industry analytics business nzwinemetrics is unlocking new profitability for New Zealand wine producers with analytics to help them achieve the best possible price for their wines within the direct to international consumer channel (DTIC). Partnering with Mero, a specialist in business analytics solutions based on Microsoft software and tools, nzwinemetrics is rapidly gaining traction with vineyards around the country. Originating from nzwinehome - a company that makes it easy for vineyards to export direct to consumers by providing a complete packaging and delivery service for producers, including managing customs, taxes and all other requirements of the destination country - founder Grant Rimmer wanted all vineyards to be able to say ‘yes’ to cellar door or online buyers who request New Zealand wine to be delivered to their home, around the globe. nzwinemetrics provides analytics to wine producers looking for ways to sell their premium priced wines via the DTIC sales channel. Manager Geoff Wilson worked with Rimmer to form nzwinemetrics to blend direct wine sales data with export and tourism industry data, finding overlaps that clarify market trends and answer critical questions for producers. The number one concern of wine producers is profitability, Wilson says. “They also want to know how their UNLOCKING INDUSTRIAL ANALYTICS IN KIWI WINE
FT-Annual Directory 2018-eMag
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