FONTERRA SUCCESS Anchor Food Professionals – Fonterra’s foodservice business – is officially New Zealand’s sixth biggest export business, generating more than $2 billion in annual revenue over the past year. Fonterra chief operating officer for consumer and foodservice Lukas Paravacini says the achievement is due to changing consumer lifestyles and a new way of working to partner with customers. “Foodservice is one of the largest industries in the world and encompasses food and beverages that are consumed out of the home such as in restaurants, cafes and bakeries,” he says. “In the USA, more than 50% of all spend on food and beverage is now out of home, and in China the market has grown by 30% over the past five years. As a result, the global industry is predicted to be worth US$3 12 ANNUAL DIRECTORY 2018 trillion in 2021. We have taken advantage of this eating out trend and Anchor Food Professionals is currently growing around 10 times faster than the global total foodservice market. It is part of our strategy of focusing on adding more value to every drop of our farmers’ milk. The gross margin from foodservice is two or three times what we can earn from basic ingredient products.” Global director foodservice Grant Watson says the company has 56 chefs in more than 50 countries going into kitchens to demonstrate its products. “They get to know their customers, work to understand their issues and challenges, and help us design more new products to help address those problems,” he says. “We know the smallest things can make a difference, so we make our products last longer, stretch further, work faster, waste less, withstand more. We bring together world-class dairy products and the deep expertise of our people to work alongside the passionate, talented and innovative food professionals who are driving the foodservice industry to new heights. We also have a very clear channel-led system. This provides foodservice kitchens around the world with ingredients for some of the largest categories in the business: Asian style bakeries, Italian kitchens and quick service restaurants. Our ingredients include our extra stretch mozzarella, UHT culinary and whipping creams, laminated butter sheets and cream cheese.” Over the past four years, Fonterra has invested $850 million in new production capacity for Foodservice – $700 million of which has been in New Zealand at Waitoa, Eltham, Clandeboye, Te Rapa and Darfield. “These investments are helping us to match increasing demand for our products, and ensure that we remain on track to meet our annual revenue target of $5 billion by 2023,” Paravacini says. www.fonterra.com SPECIAL ACHIEVEMENT
FT-Annual Directory 2018-eMag
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