Synlait Milk based in Canterbury, produces 3.2 million litres of raw milk per day and has won numerous accolades and awards for its innovation and quality. It is this reputation that requires protection from Economically Motivated Adulteration, otherwise known as food fraud. The Problem – Fraud: The integrity and origin of infant formula has increasingly come under scrutiny due to the increasing attempts of infant formula fraud and substitution in high risk export markets. An example of this was in 2008 when dangerous amounts of Melamine was added to infant formula products in China, causing 300,000 infant illnesses and six deaths. The Solution – Scientific Traceability: Synlait Milk partnered with Oritain to 28 APRIL 2016 proactively safeguard its infant formula products against the risks of fraud and the damage that fraud could have on its brand. Oritain has created a chemical Synlait Milk ‘fingerprint’ by scientifically testing the chemical elements of Synlait Milk products. This fingerprint identifies different batches of infant formula products which suspected fraudulent samples can be tested against. “Being able to distinguish between products on the basis of individual production runs provides us with a robust mechanism to compare any suspicious sample from the market with a retention sample independently archived by Oritain.” says Dr Simon Casuer, Synlait Milks Reaserch Manager. The Outcome – Consumer Safety: Oritain's solutions help Synlait Milk communicate the safety and integrity of its products to its consumers, and can test the products at any point of the supply chain. By doing this, Synlait Milk has assured customers that it is going to great lengths to ensure traceability, transparency and product safety. “Product safety, integrity and quality are important to our customers and we see the traceability and verification systems that Oritain deliver contributing directly to that customer assurance,” Causer says. “We see the traceability and verification systems that Oritain deliver contributing directly to our customer assurance” – Dr Simon Causer, Synlait Research Manager Build trust and protect your customers with Scientific Traceability Don’t just rely on your packaging. With Scientific Traceability you can prove your products true origin by testing what’s inside. Find out how Oritain can help your business Call Todd today on 021 290 0455 www.oritain.com FT049 SCIENTIFIC TRACEABILITY MILK FINGERPRINT SOLVES FOOD FRAUD Oritain has created a chemical Synlait Milk ‘fingerprint’ by scientifically testing the chemical elements of Synlait Milk products. T E S T I N G
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