points for its services, rather
than chasing unrealistic,
unsustainable bottom-of-thebarrel
prices, has resulted in
Rex being able to continually
innovate with the corollary
of this position being great
products. A comprehensive
range of wheels, castors,
conveyors and trolleys are
supplied to a nationwide
network of business clients
through four branches located
throughout New Zealand.
With its very own manufacturing
facilities, Rex has been able
to remain a competitive
contender in a saturated
industry where the presence
of offshore influence also
looms large. Headquartered
in Auckland, Rex assembles
about 70 different castors for
light to heavy duty applications,
including those with
polyurethane tyres, and imports
a similar number for ‘special
applications’ from an American
company that is manufacturing
out of China.
“We manufacture virtually all
of the tubular steel materials
handling products and
conveyors we sell, and Tasman
Engineering, our wholly-owned
subsidiary, produces cast and
precision components enabling
Rex to control input costs.”
In the last five years, Rex
has been able to completely
redevelop approximately 75%
of its materials handling trolley
ranges, improving, reimagining
their design and finish. “We have
innovated in this way to cater
to the needs of the ‘warehouse
– office – showroom type’ of
businesses that have emerged.”
Special requirements are eagerly
accommodated by the dedicated
business which is committed to
providing complete engineering
solutions to meet individual
requirements, producing oneoff
projects, or delivering large
orders.
It is a dedication that is
visible throughout the wider
organisation with the loyal staff
a valued part of this family
business.
“We are very committed to
looking after our staff and
bringing them on the journey
with us. We have exceptionally
talented and committed staff
members, with about 50% of
them who have been with us
over 15 years, and some more
than 25. We’re proud of our low
staff turnover and consider it
a testament to the culture we
have created.”
For more information about
how Rex Industrial Equipment
can offer its expertise to deliver
your individual needs, visit
www.rexproducts.co.nz
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