S A F E T Y
ONSITE POSTER
TARGETS TRADIES
SAFETY AND WELLBEING REACH $1 MILLION AD SUPPORT
Australian
organisations
Cancer Council and
Black Dog Institute
are saying ‘thanks a
million’ as their poster campaigns
that reach tradies at their worksites,
have both crossed the $500,000
media value mark, after 12 months
of continued support from Target
Tradies as part of their powerful site
visitation and CSR program.
Cancer Council particularly needed
to reach tradies, who receive 5
to 10 times more UV than indoor
workers. Similarly, the Black Dog
Institute – which provides support
to those with depression and other
mental health issues – wanted to
reach tradies, including construction
workers who have a higher risk
of experiencing mental health
problems, compared with other
types of work.
Target Tradies – a unique Australian
company focussed on delivering
specific messaging to tradies on the
job – provided probono production
installation and media space for
both organisations, by placing
specific messaging posters on
more than 600 sites across Australia
each month.
The combined value of these
placements has just exceeded the
$1 million dollar mark after the first
12 months.
“We are truly grateful for the support
Target Tradies has provided us.
During the past 12 months we
have been able to reach tradies
directly with messaging around UV
protection, promoting a healthy
diet, as well workplace issues like
diesel fumes and dust. This unique
and uncomplicated method delivers
messages directly to our ‘target’
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audience – while they are on the job,”
says Sanchia Aranda, ceo, Cancer
Council Australia.
Fiona Treweeke, head of marketing
at Black Dog Institute shared a
similar sentiment of appreciation
for the support from Target Tradies.
“As a medical research institute,
one of our major goals is to reach
the 60% of people that do not seek
help for depression, anxiety and
suicide risk. Target Tradies gives us
an opportunity to work towards this
by driving awareness and support
in the construction industry where
the stigma attached to mental
health thrives. We’ve developed
specific materials to address this
and educate workers to recognise
the signs when help is needed and
where to get it. It’s a unique and
highly targeted channel for us.”
Target Tradies founder and director
Michael Blumberg is delighted at
the success of both campaigns, and
credits Ausco Modular, the world’s
leading business services company
specialising in modular space, with
enabling the company to deliver
safety messaging to tradies onsite.
“Ausco Modular clearly has a longterm
commitment to the safety
and well-being of all workers on
construction sites across Australia.
They have enabled us to place
workplace safety messaging in their
modular buildings, which include
lunchrooms, washrooms, site offices
and places where tradies check in
and check out, or enjoy break time.
It is here where the messages can
be absorbed and processed. Ausco
Modular deserves the accolades
for their ongoing support which has
enabled our CSR programs,” says
Mr Blumberg.
“As the issue of safety on sites
continues to become more
mainstream, the work that
Target Tradies does, uniquely,
through our site visitation model,
offers construction companies
further ways of engaging and
communicating with their workers,
beyond their internal programs,” he
said.
UNIQUE TARGET TRADIES
PLATFORM
Mr Blumberg says that regular
updates to posters and messaging
is key to keeping their efficacy
high. Target Tradies’ fully certified
installers spend no more than
15 minutes on-site and are
highly familiar with construction
site environments to minimise
disruptions to ongoing operations.
“Our media is uniquely placed within
construction sites, specifically in
dwell spaces. Here, tradies have the
opportunity to read messages and
hopefully act on them,” he says. Our
commercial model allows us to drive
our CSR program. We have support
from Government, Institutions and
Education as well a commercial
brands, who use our unique delivery
system to get their messages in
front of the tradies.”
36 July 2019
/www.filtercorp.co.nz