Partnership power delivers customer,
cost benefits across Porter Group
Leading heavy machinery sales and rental
specialists Porter Group is optimising machine
reliability, uptime and safety through the power of
its partnership with hydraulic services professionals,
Hydraulink.
The Porter Group, which is the fastest growing
supplier of new and used heavy equipment in
Australia and New Zealand, supplies world-leading
brands of machinery nationally to industries where
time is money and the benefits of uninterrupted
production can be measured in thousands and
millions of dollars.
The customers served by the Porter success
story – whose operations include some of the
most remote and challenging terrain of Australasia
– include mining and energy, quarrying and construction,
civil engineering, forestry and primary
production, roading and infrastructure, waste
recycling and landfill, heavy industrial and agricultural.
Porter Group has grown from being a successful
New Zealand company, representing brands such
as Hyundai, ASV, Sandvik, Terex Trucks, Furukawa,
Madill, and NC, to becoming an international outfit,
with expanding operations throughout Australia,
Papua New Guinea and Southern California.
“Integral to our success formula is providing
a seamless, stress-free relationship for our
customers, who know they can depend on us to
deliver what they want, where they want it, 24/7,”
says Porter Group manager, Simon Porter.
“We have built up customer-responsive networks
throughout Australasia, so we can deliver exactly
what’s needed in terms of new equipment
customised to industry needs, or rental equipment
delivered fast and backed with outstanding service.
With heavy machinery, it is a big investment and
reliability and safety is prized,” says Mr Porter, whose
group’s Rental Division and New Sales Division
provide thousands of pieces of heavy machinery a
year, including bulldozers, dump trucks, excavators,
graders, loaders, rollers, water trucks, crane trucks
and access equipment.
Without hydraulics, nothing works
Central to the reliability and operation of all this
equipment is proper engineering and service of
its hydraulic equipment, including the myriad of
cylinders, pistons, pumps, hoses and filters without
which machinery cannot do its job. This is a role for
which Porter Group has depended on Hydraulink
for nearly 20 years, expanding its relationship as
Hydraulink has grown to more than 400 service
points throughout Australia and New Zealand,
supported by mobile units, providing hoses, fittings,
adaptors and accessories and custom engineering
and service for Porter’s rental and new equipment
sales.
“Hydraulink has the scale of network and depth
of expertise we need to provide uniformly high
standards of engineering and safety across diverse
markets, all under the one brand. They are quick off
the mark – well organised and self-motivated,” says
Mr Porter.
“They have got a lot of smart people across their
network, with good industry knowledge. This means
they are quick starters and they don’t have to
re-learn the same lesson every time.
“We can confidently depend on them to send
experienced service technicians out to our
customers, some of whom operate in rugged and
remote spots where we have to deal quickly with
service situations that could otherwise be very
costly.”
Porter Group also depends on Hydraulink skills
to keep its rental fleet in efficient shape, with high
standards of utilisation, reliability and ultimately profitability
for all involved. The group has, for example,
more than 2500 items of heavy rental equipment
throughout NZ, with much of it domiciled at its
National headquarters in Hamilton NZ. Mr Porter
says with a fleet this size there is always a number
undergoing maintenance at any one time, so the
service provided by the new Hydraulink Hamilton
branch (located on a neighbouring property) is critical
to maintaining commitments to customers and profitability.
“In addition to servicing the rental fleet, we also
depend on Hydraulink engineering staff to fit out new
machinery to customer specs. Different customers
from different industries have hugely different needs,
because they have very different jobs they want their
new machines to do.”
Hydraulink ceo Robin Simpson says that not only
does Hydraulink share Porter Group’s safety ethos,
but it can also deliver the same strong, uniform
standards of safety, engineering and traceability
across multiple sites and entire operations.
“We appreciate having a Partner who entrusts us
with this philosophy and who deals in quality product
and engineering. They appreciate the fact that we
can deliver a strong product and strong safety ethos
under the one brand nationally.”
To contact Chris Cox at Hydraulink call
+64 9 571 1353
Porter Group machinery is deployed across industries as diverse as construction and demolition,
mining and quarrying, forestry, roads, recycling and landfill, heavy industry and agriculture.
WHYTE
CENTRE STAGE: Brought to you by Whyte PR
32 February 2019