HĀPI DAZE FOR GARAGE PROJECT Singapore Airlines has announced that Wellington-based brewery Garage Project’s craft beer, Hãpi Daze, will be served on all flights departing from New Zealand. www.foodtechnology.co.nz 43 DRINKING DILEMMA Leading travel recovery drink company 1Above says a recent survey of New Zealanders has highlighted worrying drinking trends in non-alcoholic More than half of people consume between one and two coffees and, worryingly, nearly 20% of them consume between one and two fizzy drinks per day,” 1Above chief executive Stephen Smith says. “We also know that 13% of people drink consumption. drink between one and two energy drinks. With the sugar, caffeine and taurine content in these, it makes sense that people aren’t getting a good night’s sleep. It’s becoming increasingly clear that Kiwis are looking for healthy alternatives to the traditional beverage and snacks that provide short term ‘bad energy’ and come with a ‘crash and burn’. We’re seeing no signs of people slowing down, and for us as health and wellness innovators, it’s about finding solutions that give people the option of staying on top, without sacrificing their health.” 1Above is the only New Zealand company that uses French maritime bark extract pycnogenol in its products. The super antioxidant is known for its health benefits, including recovery, circulatory and heart functions, vision, cognitive function, joint support, and respiratory health. More than half of the survey respondents were aged between 25 and 44, and authors believe responses might be slightly skewed to a fitness-orientated audience. “ The announcement is an extension of a partnership that began last September, when the companies teamed up to brew a limited-edition bespoke beer ‘SQ292’ to celebrate the launch of the ‘Capital Express’ service. Singapore Airlines general manager New Zealand Simon Turcotte says the airline prides itself on going above and beyond for customers. “We are constantly looking to ensure our customers are provided with an exceptional in-flight experience that exceeds their expectations – whether this be through our first-class suites, or our world-renowned food and beverage service,” Turcotte says. “When we launched our ‘Capital Express’ service last year, the feedback we had on Garage Project’s bespoke beer was fantastic. This led to us to look more closely at New Zealander’s love affair with craft beer and its growing popularity worldwide. We then started working with Garage Project to find a brew that would work well for our passengers inflight.” Turcotte says it wasn’t easy to choose, as Garage Project has developed a wide variety of innovative beers. “Ultimately, we selected Hãpi Daze Pacific Pale Ale as it showcases New Zealand ingredients, will have broad appeal and will serve as a great ambassador for New Zealand craft beer to our customers worldwide.” Garage Project co-founder Jos Ruffell says the number one request from consumers is to see the company’s beer become available on flights out of the country. “New Zealand wine is often put forward as a special in-flight offering, but we also have world renowned breweries with unique offerings that also deserve to be showcased and enjoyed in flight…and today is a critical step towards that,” Ruffell says. Garage Project’s Hãpi Daze Pacific Pale Ale will be available in all cabin classes on Singapore Airlines flights departing New Zealand from this month, making it available to more than 400,000 passengers per year. of geographical indications – that is regional names like Marlborough or Central Otago. “Bringing the Geographical Indications (Wines and Spirits) Registration Act and Regulations into force will ensure we can maintain and enhance the reputation of New Zealand wines and spirits,” Dean says.
FT-Jun17
To see the actual publication please follow the link above