Page 35

FT-Apr17-eMag 35 Galbraith’s has received a gold medal in the lager class for its Galbraith’s Bohemian Pilsner, and a gold medal in the strong dark beer class for its Galbraith’s Rurik Stout at the 2017 International Brewing Awards in England – the only Kiwi brewery to achieve gold. Closeby, Zeffer cider has scooped gold for its Cidre Demi-Sec in the cider apple class – sweet category at the world’s most prestigious International Cider Awards in England. Galbraiths’ owner Keith Galbraith says the event saw nine categories with 34 classes judged by 45 judges and featuring more than 110 beers and ciders from 21 countries. “This is huge for us, and for New Zealand craft beer in ICON CAN AID CONFUSION Recent research on the sugar content of supermarket sold beverages in New Zealand shows finding out sugar levels is a confusing area, spokesperson Dr Rob Beaglehole says. Sugar is a major contributor to dental decay, and the study showed that some fruit juices have higher sugar levels than fizzy drinks.“We have said in our Consensus Statement on sugary drinks, people need a clearer way to know how much sugar is in the drinks they are holding,” Beaglehole says. “A sugary drink teaspoon icon is much simpler than ‘100ml per serve’, so instead of focusing on the type of drink, customers could look at a label that states ‘contains 16 teaspoons of sugar’. It’s about simplification, and comparing like with like. The teaspoon icon is the way to go.” Beaglehole says there’s no single measure that can be relied on, but a broad approach will benefit not just childhood obesity levels, but type 2 diabetes as well as dental health.A consortium of public health groups is backing a NZDA-led seven-point Consensus Statement on S u g a r y Drinks. KIWIS WIN GOLD general," Galbraith says." To be acknowledged by a group of your peers that your ale and lager is of world standard is the peak of my 40-year career. At Galbraith’s, we make beers for ourselves first and foremost, and ask customers  to share our vision. We do not produce beer to 'fit' into the categories that many beer competitions impose on entries. We find this limiting, as most beers begin to taste the same given the tight parameters. The beers that performed so well in this competition have been thrown out of other comps, in spite of their quality, because they didn’t conform. We embrace nonconformity." Zeffer marketing director Josh Townsend says the company has won more than 50 awards, but this one is special. “To take out gold at the biggest and most respected global cider competition is huge for us. This is a great way to continue the upward momentum after achieving our capital target offer earlier this month.” Two Kiwi breweries have struck gold for their beers at two major awards ceremonies in the UK. The NZ Dental Association says a sugary drink icon can reduce confusion over kids’ drinks.

To see the actual publication please follow the link above