NEW MOVEMENT IN FOOD SAFETY Fonterra’s goal to be the most trusted source of dairy nutrition has taken another step forward with the signing of a Memorandum of Understanding with Alibaba, NZ Post and PWC to take the lead in driving food quality and safety standards right across the supply chain. 24 APRIL 2017 THE SOURCE FOR FOODTECHNOLOGY INFORMATION T E S T I N G Our mission is to become the laboratory of choice for Testing and Auditing Services in the following segments: Our is to become the laboratory of choice for Testing and Auditing Services in the following segments: > Food Testing – Microbiological & Chemistry > Water & Environmental Analysis > Food Forensics Investigations > Nutritional Testing > Residue Analysis > Food & Supply Chain Consulting > Food Testing – Microbiological & Chemistry > Nutritional Testing > Water & Environmental Analysis > Residue Analysis > Food Forensics Investigations > Food & Supply Chain Consulting > Pharmaceutical Testing – Microbiological & Chemistry > Regulatory & Third Party Food Safety Compliance Auditing > Food Testing – Microbiological & Chemistry > Water & Environmental Analysis > Food Forensics Investigations > Nutritional Testing > Residue Analysis > Food & Supply Chain Consulting > Pharmaceutical Testing – Microbiological & Chemistry > Regulatory & Third Party Food Safety Compliance Auditing > Pharmaceutical Testing – Microbiological & Chemistry > Regulatory & Third Party Food Safety Compliance Auditing Totally Independent – Truly Global info@eurofins.co.nz | www.eurofins.co.nz Totally Independent – Truly Global info@eurofins.co.nz | www.eurofins.co.nz Freephone: 0800 EUROFINS | 0800 387 63467 AUCKLAND | HAMILTON | WELLINGTON | CHRISTCHURCH Freephone:| 0800 387 63467 AUCKLAND | HAMILTON | WELLINGTON | CHRISTCHURCH Totally Independent – Truly Global info@eurofins.co.nz | www.eurofins.co.nz Freephone: 0800 EUROFINS | 0800 387 63467 AUCKLAND | HAMILTON | WELLINGTON | CHRISTCHURCH FT265 Fonterra chief operating officer global consumer and foodservice Jacqueline Chow says the partnership will give consumers more confidence in the products they are buying. “We are pleased Alibaba has invited us to develop an innovative platform, which will strengthen the supply chain,” Chow says. “Connecting our co-operative with consumers and being able to reassure them about the quality and safety of our products is fundamental to being the most trusted source of dairy nutrition.” The project will complement the world-leading electronic product traceability work Fonterra introduced last year, which provides consumers with the opportunity to have a personal connection with their food and let them know more about the source of their food, how it is produced and how it moves through the supply chain. Alibaba managing director Australia and New Zealand Maggie Zhou, who visited Auckland for the recent signing, says food safety and quality is a serious global issue that not only costs the food industry billions every year, but puts consumers’ health at risk. The signing of the Memorandum, she says, is the first step in creating a globally respected framework that protects the reputation of food merchants and gives consumers further confidence to purchase food online. “Given New Zealand and Australia’s exemplary regulatory environments, along with being home to some of the world’s most successful food and beverage exporters, it was a natural decision to pilot the programme here. We see the New Zealand and Australian markets setting the tone for the rest of the world when it comes to integrity, safety and quality of food supply chains.” The project will enhance traceability models and introduce new technologies to stop the production of counterfeit and fraudulent food products. This will include the development of a pilot blockchain technologies solution model to be used by participants across the supply chain. Blockchain technologies, often referred to as the ‘internet of trust’, were originally developed to track the transfer of Bitcoin and other cryptocurrencies. These technologies authenticate, verify, permanently record and provide ongoing reporting in relation to the transfer of ownership of goods – including food products.
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