Dairy Special NEW PROTEIN INGREDIENT DELIVERS MORE A new protein ingredient that delivers at least 10% more protein than other standard whey protein offerings is promising NZMP (Fonterra’s dairy ingredients business) a heavyweight title in the $10 billion sports nutrition market. Designed for use in sports drinks and energy bars, the new protein ingredient is faster acting, as well as being lower in fat, sugar and carbohydrates than other similar protein products. Fonterra lead technologist Neil Fraser says some protein ingredients have traditionally been formulated from cheese whey whereas - in what is believed to be a world first - NZMP has used lactic casein whey to make the protein ingredient. NZMP has led the way in developing dairy protein ingredients and offers the largest range of dairy protein ingredients in the industry marketed under the SureProtein brand. “It is a good example of getting more value out of our farmers’ milk by producing higher-value products,” Fraser says. The US leads the way in the protein boom, with Japan keen to get in on the action. Trials of the new product are resulting in customers looking to the innovative 26 FEBRUARY 2017 Experience you can trust Respected supplier of high quality nutritional and specialty ingredients to the New Zealand food and dairy industry. Interchem Agencies Limited P +64 9 418 0097 F +64 9 418 4678 www.interchem.co.nz MilkTestNZ is the leader in milk testing with growing capability in dairy products. Our reputation is built on rapid turnaround testing and providing technical excellence. • Independent Testing Laboratory • High Quality Testing • Milk and Dairy Products • Rapid Turnaround Times FT231 For more information contact Kavitha Babu: 07 850 2584 | email@example.com FT116 ingredient to provide them with the protein punch and competitive edge they’re seeking in the fast-growing sports nutrition market.
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