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NEW STANDARD IN LASER CUTTING MACHINES FROM AM PROM www.engineeringnews.co.nz 37 AKL 09 273 7080 CHCH 03 344 2674 The LCG AJ series Fiber laser from Amada comes in a 2kw, 4kw, 6kw and 9kw size. This was developed with Amada’s proven Fiber laser technology. This technology helps achieve Process Range Expansion (P.R.E) by having the ability to process brass, copper and titanium - metals that can be difficult to process with Co2 laser. With an innovative motion system and advanced structural design, the LCG AJ series represents an optimal balance of cutting speed and positional acceleration and provides overall accuracy. FOR MORE INFORMATION CALL EN218 grow with us and can work across the different mediums. As they upskill and learn, we in turn can offer more. This works for the business, and works for our staff too as it widens their range of abilities and skills.” The similarities of rolling up those sleeves and doing it yourself, like those early days of the business, don’t end there. “We work in mixed media because people want and need us to, and at the end of the day if you can offer and fulfil what people want, then the business is looking pretty good,” says Mike. Upgrades, upskilling, new technology and new tools have meant that DisplayMakers no longer outsources a lot of its work. It’s all done on its Auckland premise on the North Shore, in house. The need for the Amada laser cutter arose in mimic fashion. “We were outsourcing here and then we were forced to bring in stuff from China and that’s just not what we’re in business to do. The customer doesn’t want to hear we can’t do this or we can’t do that… so we’ve ensured we can do this, we can do that.” The installation of the CNC router gave the business a push. But the laser cutter has really got things humming. The glue that holds it Diversity now means a, “100 projects on the go at once” for staff at DisplayMakers and DM Laser, starting at the A and ending at the Z of the manufacturing process. And the glue that holds everything together is the people. Just like in John and Charles’ day when they placed so much emphasis on relationships and building trust with the customer, well, that just hasn’t changed as a priority. It’s still right up there at the top of the pile. Someone’s smiling for sure, somewhere. “What we’ve always done is really immerse ourselves in peoples’ businesses and made ourselves a core component of it so they embrace us in their strategy. And I think to do that really well you have to invest in technology, and that’s what the laser machine is all about,” explains Mike. “We can offer service… the technology and tools, skilled people with the right attitude,” he says… putting their hands up and saying, ‘Yes, we can do that’.


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