B A K I N G S P E C I A L www.foodtechnology.co.nz 33 Despite the company’s progressive steps over the past 25 years, the old brand had become tired and did not reflect the company’s diverse and growing product range, Clifford says. “Our hundreds of thousands of loyal customers and suppliers love the taste and convenience of our baked goods, but the old Original Foods name was no longer representative of the nature or quality of our products. It was also missing the personality of our business, namely the fun and satisfaction we experience as a result of bringing a little bit of happiness into people’s lives. “Enjoying an occasional, freshly baked sweet treat is one of life’s simple pleasures. It was important for us to rebrand with a concept that not only matched the personality of our company and the joy our products brings to others but that also respected our long history and the future direction of our company. “I think we’ve got the balance just right with the Original Foods Baking Co and our cheeky, playful monkey logo. “As well as our current range of goods we have some great new product ideas under development. We’re looking forward to rolling out our new brand with some new lines to complement our existing range of premium baked goods this year, as well as building our new premises.” Awards the company has won include the 2015 Countdown bakery supplier of the year, 2015 Countrywide Distribution Supplier of the Year and the 2014 NZ Food Awards Rabobank Business Innovation Award. It has also won a range of baking industry awards for specific products. www.originalfoods.co.nz Proven performance Teflon® recoating… … We are New Zealand’s only licensed Teflon® industrial applicator… …We also manufacture Silicone Mouldings and fabricate Silicone products… … We will certify compliance to 3-A sanitary standards number 18-03 and FDA standard 21 CFR 177-2600… Phone: 09 274 0585 Fax: 09 274 3585 www.siltech.co.nz FT020
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