B A K I N G S P E C I A L FRESH NEW FACE FOR BAKERY STALWART One of New Zealand’s largest privately owned wholesale baked goods manufacturers has marked the company’s 25th year of operation with the launch of a new name and logo to better refl ect the company’s range of quality, freshly baked goods and brand personality. Now known as the Original Foods Baking Co (formerly Original Foods) with a logo featuring a cheeky monkey licking its lips, the company’s new image will be rolled out across its full range of cakes, donuts, muffi ns and slices over the coming months. OFBC’s extensive product range is sold in leading retailers including Countdown, Foodstuffs and all leading food service distributors throughout New Zealand. Its muffi ns and slices are also included on the airline menus of Air New Zealand, Jetstar and Singapore Airlines, with the company also exporting its products to the Cook Islands, Samoa and Australia. The new brand marks a major milestone in the company’s growth strategy, which includes the recent acquisition of a 7670m2 block of land in Christchurch that will house a new, 32 MARCH 2016 purpose-built production facility and corporate headquarters, expected to open later this year. After growing up in a family with a home economics lecturer mum (who also ran a cooking school) and a leading scientist for a father, OFBC managing director Jane Clifford never dreamed that her love of baking would result in the company she owns today. “Our beginnings were certainly humble ones,” she says. “From an initial three-staff operation, we have grown into a multi-million-dollar turnover business with more than 80 staff. We remain a proudly 100% New Zealand owned and operated family business with a focus on producing premium quality products at a value price.” The company sources fresh local ingredients wherever possible, including 100% New Zealand butter, cream, milk, cream cheese, eggs, chocolate and freshly squeezed lemon juice. The business isn’t just a bakery, however. In 2011, following the devastating Canterbury earthquakes that claimed the lives of 185 people, the company produced a red velvet cake Owner Jane Clifford known as ‘A Cake for Canterbury’, donating money from every sale to enhance the parks and recreation areas of the region. Red velvet cake sales are now supporting the Countdown Kids Foundation, where $1 from each cake sold goes to the appeal.
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