“Small and medium-sized wineries in New Zealand would cooperate with each other more easily, as this would appear to pose less of a threat to losing a family winery if it merged with another company or was taken over by an external FT018 collective nature of a family business has a RESULTS IN UNDER 4 major impact on the culture and values of cooperative partnership, even though they are considered benign compared with merger and acquisition. “The issue here would be the matter of maintaining brand individuality, which would in turn determine the level of cooperation a winegrower would be prepared to accept,” he says. “For instance, wineries may be happy to cooperate on a regional or varietal level, but could be reluctant to enter into a cooperative relationship with similar-sized wineries at the firm level. organisation. A family principle that repeatedly appears in literature and surveys is the integrity and legacy of a family name, not only regarding the products they represent but also in terms of conflicts within the family, Woodfield says. This has an effect on marketing where family winegrowers resist cooperation with other wineries Talk to NZMS Scientific today about BRETT risk management P 09 259 4062 E nzms@nzms.co.nz W www.nzms.co.nz www.foodtechnology.co.nz 51 Preserve the Value of Your Wine HOURS Proactively test for and manage Brettanomyces using Veriflow® technology, bringing same-day analysis to your vineyard. “Game Changer In The Vineyard: Streamline The Process With Molecular Diagnostics” - Forbes magazine because the integrity of the family name may be compromised if associated with lower quality products. In a competitive environment, this association can have long lasting effects on the legacy of the family winery. However, cooperation among entrepreneurs is almost an oxymoron because of the strong individualist nature of entrepreneurs, Wood field says. The conflict and power struggled that can occur when entrepreneurs work together is similar to sibling rivalry or that between genders in a family business.
FT FEB2016-HR
To see the actual publication please follow the link above