EASYSTEEL ‘STEEL PROMISE’ THAT MAKES A DIFFERENCE
There's no doubt steel is strong
and durable, just like Easysteel's
new service promise – ‘The Steel
Promise’ – launched recently along
with a new look Easysteel website.
From Invercargill to Whangarei,
the new ‘Steel Promise’ is the first
service promise of any steel distribution
Trust us with
the numbers.
28 July 2018
We know that getting the details
right is really important. At
Easysteel we promise to give
you accurate stock quotes within
34 minutes*. It’s that easy.
For more information on our service promises call 0800 EASYSTEEL (0800 327 978) or visit thesteelpromise.co.nz
*See website for full Terms & Conditions
REN153
business in New Zealand and
is set to be central to Easysteel's
business operations going forward,
giving the company a clear point of
differentiation over its competitors.
"The Steel Promise gives Easysteel
a clear point of differentiation in a
crowded market," says Fletcher
Steel head of marketing, Neil
Watson. "This is an exciting
development for the business and
one we will work hard to promote to
the industry and is a great tool for
the sales teams to talk to potential
customers about why they should
be buying from Easysteel."
The sales and marketing team has
developed the ‘Steel Promise’ at
Easysteel in consultation with a
large number of people across the
business including the operations,
logistics and procurement teams.
"The project to develop the Steel
Promise involved a full cross-section
of the Easysteel business.
The debates on exact words were
extensive and insightful. Everyone
involved has a deeper understanding
SPECIAL FEATURE: MATERIALS
of our customers’ needs and their
businesses now," says Neil.
Not satisfied with just a page on
the current Easysteel website
saying what the promises were, the
business unit wanted the promise
to be the backbone of its website.
So, Easysteel has embarked on a
new look and feel website, which
launched the same day as the
promise.
“The new Easysteel website shows
a maturing of the business in the
digital space – our developers have
worked hard to understand the
needs of our customers and their
motivation for visiting the website,"
says Fletcher Steel digital channel
manager, Brenda van Niekerk.
“The team has worked hard to be
able to launch The Steel Promise,"
says Fletcher Steel general manager
Hamish McBeath.
"The business knew it needed to
have this offer in the market as soon
as possible, but realistically had to
make some changes to the systems
to be able to deliver against the
promises consistently and reliably.
Great work from Adrian Blake
(national sales manager) and his
team to get to this point.”