GS HALL AND COMPANY REBRAND Expanding cultural diversity, international food tastes and rapidly developing technology has fast changed the face of food ingredients in New Zealand, says wellknown merchant Gerald Hall. Specialist in clean label natural ingredients Suppliers of Givaudan Flavours, the world’s leading flavour company www.foodtechnology.co.nz 11 Applications laboratory and full technical support Seasonings and snack blends FT400 GS Hall and Co was established in 1962 near the Auckland docks, with a view to importing the best herbs and spices from around the world for commercial use. Today, with a trading history dating back more than 50 years, GS Hall has been at the forefront of New Zealand’s transformation…and is now considered one of the country’s leading importers, suppliers and manufacturers of quality food ingredients. Travelling extensively to international growing regions and processing facilities, Gerald Hall oversaw the expansion and development of the company’s global network of reputable suppliers. Some of these continue today alongside more recent partnerships, and allow the company to ensure continuity of supply regardless of seasonal factors or political influences. Gerald Hall says his company remains 100% New Zealand owned, with shareholders and directors Charles and John Hall proud of its heritage. John now manages the company, alongside more than 35 dedicated staff. “The company’s focus is to assist their customers to grow and be successful in the food industry both in New Zealand and globally, by providing each of them the products, development expertise, technical services and account management support required to succeed,” John Hall says. “GS Hall continuously invests in research, development, manufacturing, technical and logistic initiatives to provide an evolving range of products and services.” Over the past 10 years, GS Hall has expanded its product range to include flavours, colours and functional ingredients, with work continuing to further broaden its portfolio to assist customers with natural, clean label and allergen free products. Significant expansion plans are underway, including extending manufacturing capabilities, NPD services and product categories. GS Hall have rebranded to recognise the many progressive changes within the business and reflect the fresh, dynamic and progressive approach they continue to deliver within the industry. John and the GS Hall team would like to thank all their customers and supply partners for their ongoing support, and remain focused on providing exceptional service and world leading products for many years to come. www.gshall.co.nz
FT-Nov17-eMag
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